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About Nancy Trent

Nancy TrentNancy Trent

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and President of Trent & Company, a New York-based marketing communications firm. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns.

Phone: (212) 966 - 0024
Email: nancy@trentandcompany.com

Previous Articles

Showing 1 - 11 of 11 Articles

About Our Authors

Age Matters In Marketing

October 2015 - Throughout the history of time, the way we market and advertise has constantly evolved. While in the past you may have seen advertising that contained very specific words crafted to spell out the message clearly with precision, today you see things more imaginative that instantly grabs your attention. This alone being proof that different generations respond favorably to different marketing techniques, no longer can you bunch up messages in an attempt to win over every generation. Each group has different needs and wants, and marketing has to be tailored to each one. Read Article...

Attracting Outdoor Enthusiasts Indoors

August 2017 - Soon, outdoor enthusiasts will be looking for a warm place to blow off steam and stay in shape. Chilly weather can heat up profits in the fitness community. Here are a few ways you can capture the attention of an audience that is about to head indoors. Read Article...

Become a Media Darling in the Fitness Center World

April 2014 - Everyone wants advice on fitness. They want to know the best workout for their body type, where to work out, how to improve their timing, their abs, their recovery and the list goes on. Consumers' demands for information are infinite, and the media cannot keep up. They need and rely on the assistance of "those in the know" to keep them up to speed on the fitness industry. Read Article...

Breathe Life Into Your Social Media

June 2016 - Some brands thrive on social media, while others consider it a necessary evil. Those brands that are doing social media as a chore are doing what we call "check-the-box" social media. They need to start engaging, genuinely, to thrive in today's competitive marketplace. Social media supports the human need for social interaction. It has the ability to take a message from dozens to millions. That is power! It is the democratization of knowledge and information. At its best, it can transform consumers into actual journalists and producers for your brand. Read Article...

Packing On PR For Winter

October 2014 - Health is trending! It's always been a go-to New Year's resolution, and now, it's on the top 10 holiday gift list as well. How can you get some of the holiday cheer for your business? Pack on the PR for winter! People are more likely to spend more during seasonal celebrations. As the winter season cools down, this behavior heats up and gift certificates are easier to sell. Seasonal promotions provide a sense of urgency for your customers. They are quite predictable, making it easy to integrate into your marketing budget. They are also excellent for getting press coverage for your fitness center or program. Read Article...

PR 101
Get Your Marketing In Shape


January 2014 - My marketing communications firm kicked off its healthy heritage in the late '80s and early '90s by mainstreaming fitness giants like Kathy Smith, Denise Austin, Gin Miller, Johnny G and the game-changing equipment like the Reebok Step, the Body Bar and the Body Ball. Read Article...

PR 101
Navigating Your Local Media Market


February 2014 - Local publicity sells, and now more than ever, it is extremely important to effectively market yourself and your memberships to local media. Building relationships with media in your region can help turn you into a local "media darling," someone journalists can count on and members love. Becoming a media darling will result in increased brand awareness, but becoming a local media darling means a better bottom line for your business. Read Article...

PR 101
Building Your Brand With Ambassadors


March 2014 - Once upon a time, companies that wanted to sell their services or products hired authentic experts, authority figures and frequently authors with advanced degrees who seemed incorruptible, ethical and thoroughly reliable. They possessed a high degree of credibility, and their own notoriety rubbed off on the brands they endorsed either blatantly or subtly. They were, and many still are, powerful influencers of human behavior. Read Article...

PR Strategies to Sell Summer Bodies This Winter

December 2016 - Chilly weather is the perfect time to heat up revenue. Most of the nation experiences a cold snap just around the holidays. It's the right season to hook new customers and keep existing customers focused on preventing winter bulge. Everyone gets busy around the holidays, so you have to spin your workouts to meet them where they live and work. Here are a few creative ideas to keep fitness on top of customers' minds. Read Article...

Spotting, Sparking and Capitalizing On Fitness Trends

July 2014 - While big corporations have big marketing budgets, innovative, smaller companies often have news. Media rely on cutting-edge companies to find out what the trends are in the industry. While having a brand and remaining consistent with it is of paramount importance for a fitness center, it's important to either be starting trends or capitalizing on them. Read Article...

Stay Ahead of Your Clients

March 2015 - The fastest growing category at the 2015 Consumer Electronic Show held in Las Vegas, January 6-9th, was hands-down, wellness tracking. You'll note that many of your clients are wearing trackers that give them instant feedback on their steps, sleep, heart rate and nutrition. Read Article...

About Our Authors