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Packing On PR For Winter

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Nancy TrentNancy Trent

Health is trending! It's always been a go-to New Year's resolution, and now, it's on the top 10 holiday gift list as well. How can you get some of the holiday cheer for your business? Pack on the PR for winter!

People are more likely to spend more during seasonal celebrations. As the winter season cools down, this behavior heats up and gift certificates are easier to sell.

Seasonal promotions provide a sense of urgency for your customers. They are quite predictable, making it easy to integrate into your marketing budget. They are also excellent for getting press coverage for your fitness center or program.

Plan Ahead - The holiday promotions are starting earlier and earlier every year. Lately, they start when the Halloween pumpkins disappear. In the media world, writing holiday stories starts even earlier than that. They are planning in the summer and putting finishing touches on them in the fall.

Consumer monthly magazines like Men's Health and Shape and Fitness have a 4- to 6-month lead-time. Holiday issues are out in November and on stands as early as October 15.

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