Health and Fitness Club Industry News
Friday, April 24th, 2026
BODYBAR Pilates Names Kelly Scott Madison as Agency of Record to Accelerate National Expansion
Posted: April 21, 2026 in Chains
CHICAGO, IL - BODYBAR Pilates, one of the fastest growing boutique fitness franchises in the U.S., has named Kelly Scott Madison (KSM) as its agency of record (AOR) to drive national brand growth and franchise expansion. KSM, a leading independent media agency based in Chicago, will lead brand strategy, media planning and investment, digital marketing and analytics. Read More...
Xponential Fitness Signs Largest Development Deal in Company’s History with Riser Fitness
Posted: April 20, 2026 in Chains
IRVINE, CA - Xponential Fitness, a leading curator of globally and nationally recognized boutique health and wellness brands, announces the signing of its largest multi-unit agreement in the company’s history. Riser Fitness has obtained the remaining territories in six states and has agreed to open 127 Club Pilates studios over the next five years. Read More...
Genesis Health Clubs Enters Adds Nine More Clubs, Expands Western Footprint
Posted: April 17, 2026 in Chains
WICHITA, KS - Genesis Health Clubs has expanded again, adding nine premier fitness clubs, including Colorado Athletic Clubs and New Mexico Sports & Wellness (formerly known as Wellbridge), strengthening its presence in Colorado and entering New Mexico for the first time. With this acquisition, Genesis now operates 86 clubs across 14 states. Read More...
Holmes Place Selects Precor to Support its Premium Health Club Operations Across Portugal
Posted: April 17, 2026 in Suppliers
WOODINVILLE, WA - Precor announces the selection by Holmes Place to support their Premium Health Club Operations across Portgual. The agreement fuels further upgrades across 12 clubs, supporting one of Europe’s leading premium fitness operators known for delivering high-quality fitness and wellness experiences across its European network over the last thirty years. Read More...
Life Time Reinforces Leadership in VO2 Max and Metabolic Testing with National Rollout of New Technology to its Athletic Country Clubs
Posted: April 16, 2026 in Chains
CHANHASSEN, MN - As VO2 max and metabolic health regain attention as critical indicators of fitness, performance and longevity, Life Time (NYSE: LTH) is reinforcing its long-standing leadership in the space with a national rollout of next-generation SpiroFit technology to all of its clubs. A pioneer in bringing VO₂ max and metabolic testing into a club setting in 2005, Life Time is introducing a system that furthers the benchmark for delivering lab-grade metabolic data to its members across North America. Read More...
Leading Crunch Franchisee Ignites Team Competition with High-Energy “Battle HIIT Out” Challenge
Posted: April 15, 2026 in Chains
TAMPA, FL - CR Fitness Holdings, a leading and fast-growing Crunch Fitness franchisee with over one million members, is turning up the intensity with its latest group fitness competition, Battle HIIT Out. This high-energy, team-based challenge, designed to test strength, endurance, and teamwork, will be held on Saturday, April 25 for the majority of the participating clubs, and May 9 at remaining locations. Read More...
EōS Fitness Accelerates Growth With Acquisitions and Reinvestment in Q1 2026
Posted: April 15, 2026 in Chains
DALLAS, TX - EōS Fitness, the High Value. Low Price. (HVLP) gym chain with more than 225 locations open or on the way nationwide, opened 2026 with strong momentum as the brand continued to scale across core markets. EōS acquired 14 gyms, signed 11 new leases and opened three new locations, reinforcing its long-term growth strategy and commitment to reinvesting in the member experience. The continued expansion brings EōS closer to its goal of operating 250 gyms by 2030 while maintaining a sharp focus on consistency, innovation, value and accessibility. Read More...
Myzone Launches Switch 2.0, its Most Versatile Wearable Yet
Posted: April 15, 2026 in Suppliers
U.K. - Myzone has announced the launch of Switch 2.0, the next evolution of its most versatile wearable. Building on the success of the original Switch, the new device continues to give users the freedom to wear their monitor three different ways - on the chest, arm or wrist - while introducing a series of upgrades designed to enhance comfort, visibility and everyday usability. Read More...
USA Pickleball, Boys & Girls Clubs of America Announce Partnership to Grow Youth Access to Pickleball
Posted: April 15, 2026 in Chains
SCOTTSDALE, AZ - USA Pickleball, the National Governing Body for the sport, announces a national partnership with Boys & Girls Clubs of America (BGCA), a collaboration that will introduce pickleball to millions of youth across the country and significantly expand access to the fastest-growing sport in the United States. Read More...
USTA Foundation, Reginald F. Lewis Foundation Partner to Honor Mentors
Posted: April 15, 2026 in Suppliers
PURCHASE, N.Y. - The USTA Foundation announces its new partnership with The Reginald F. Lewis Foundation to empower future leaders and honor outstanding mentors through the Reginald F. Lewis Game Changer Award and the newly rebranded Reginald F. Lewis Career Days program. Read More...
