Health and Fitness Club Industry News
Friday, November 7th, 2025
VASA Fitness Announces $30 Million Investment to Elevate Member Experience Across 64 Locations
Posted: November 4, 2025 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness, one of the nation's leading high-value, low-price fitness club operators, announces a transformative $30 million reinvestment in its 64 clubs across eight states. This capital infusion will bring expanded boutique-style STUDIO programs, upgraded equipment and enhanced amenities to the majority of VASA locations, all to be completed by the end of Q1 2026. Read More...
Bay Club Expands Greater Seattle Campus with Acquisition of Arena Sports
Posted: November 4, 2025 in Chains
SEATTLE, WA - The Bay Club Company ("Bay Club") is expanding and diversifying its portfolio and Greater Seattle Campus with the acquisition of indoor sports and entertainment company, Arena Sports, which consists of five locations in Mill Creek, Magnuson, SODO, Redmond and Issaquah, including the Magnuson Athletic Club. Read More...
Fitness Premier 24/7 Clubs Enters Montana With First Conversion Deal in Bozeman
Posted: November 4, 2025 in Chains
BOZEMAN, MT - Fitness Premier 24/7 Clubs, the full-service fitness franchise, is making its Montana debut. Local gym owners Eddie Davila and Chase Isle, founders of Urban Fitness, are converting their facility in Bozeman, Montana to a Fitness Premier, marking the brand’s first location in the state. Read More...
Myzone Spearheads Motech and Launches Myzone Go, Opening the Door to a New Era of Fitness Technology
Posted: November 4, 2025 in Suppliers
U.K. - At a prestigious red-carpet event in London, UK, Myzone marks a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action. Read More...
Crunch Fitness Franchisee CR Fitness Holdings Makes Waves in Pompano Beach with Plans for New Club Opening
Posted: November 3, 2025 in Chains
POMPANO BEACH, FL - CR Fitness Holdings LLC, the fastest-growing and leading franchisee of Crunch Fitness, announces plans for the upcoming opening of Crunch Pompano Beach, a $5 million, 38,000 square-foot state-of-the-art fitness facility. CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. Read More...
Alzheimer’s Fitness Specialist Program Supports Brain Health Through Movement
Posted: November 3, 2025 in Suppliers
SAN DIEGO, CA - In recognition of Alzheimer’s Awareness Month, the American Council on Exercise (ACE) announces the release of the Alzheimer’s Fitness Specialist Program, a new educational offering designed to empower health and exercise professionals to support individuals interested in maximizing cognitive fitness and preventing cognitive decline as well as those living with Alzheimer’s disease and other forms of dementia through safe, effective physical activity programming. Read More...
New HFA Data Shows How 77 Million US Fitness Facility Members Work Out
Posted: October 30, 2025 in IHRSA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) releases the 2025 US Health & Fitness Consumer Report: Expanded Insights, the second installment of its annual national study of fitness participation and facility usage. Membership across US fitness facilities reached a record 77 million in 2024, reflecting the continued expansion of structured exercise environments nationwide. Read More...
Exos Acquires Infinite Athlete and its Subsidiary Biocore to Shape the Future of Human Performance
Posted: October 30, 2025 in Suppliers
PHOENIX, AZ - Exos, a global leader in human performance, announces the acquisition of sports technology company, Infinite Athlete and its subsidiary Biocore. The company and acquisition is backed by private equity firms BDT & MSD Partners and Madrone Capital Partners. Read More...
EōS Fitness Acquires Legendary Gym Franchise in Southern California
Posted: October 29, 2025 in Chains
DALLAS, TX - EōS Fitness, the fast-growing gym chain with over 200 locations open or on the way, solidified its foothold in California with the acquisition of 23 existing gym locations, part of a legendary Southern California franchise. With plans to open 250 gyms by 2030, this strategic acquisition accelerates EōS Fitness’ plans for explosive growth throughout the United States, expanding the company’s portfolio and its positive influence on the health and wellness of communities nationwide. Read More...
Technogym and World Athletics Present RUN X, the First World Treadmill Championship
Posted: October 28, 2025 in Suppliers
CESENA, ITALY - Technogym, a world leader in wellness, athletic training, health and the official supplier to the last 10 Olympic Games, and World Athletics, the global governing body for athletics, announce a partnership to launch RUN X, the first-ever World Treadmill Championship. This groundbreaking 5 km competition is set to shake up the concept of running, breaking geographical barriers and making a global athletics championship accessible in sports and fitness centers worldwide. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facilities to Las Vegas, Nevada
Posted: October 27, 2025 in Chains
LAS VEGAS, NV - Crunch Fitness announces it will be bringing three new Crunch locations to the Greater Las Vegas area in East Henderson, Rainbow and Green Valley. Operated by Crunch Fitness franchisee Fit Fusion LLC, the $6 million, 42,000-square-foot state-of-the-art fitness facilities will open their doors during the Winter 2025 - 2026 season. Read More...
Planet Fitness Named to Fortune’s 2025 100 Fastest-Growing Companies List
Posted: October 27, 2025 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, has been named to Fortune's 2025 100 Fastest-Growing Companies List. The annual list, published by Fortune magazine, recognizes companies with exceptional growth in revenue, profits and stock performance over a three-year period. Read More...
Life Time Named to Fortune 100 Fastest-Growing Companies List for 2025
Posted: October 27, 2025 in Chains
CHANHASSEN, MN - Life Time Group Holdings, Inc. ("Life Time" or the "Company") (NYSE: LTH) announces it has been named to the 2025 Fortune 100 Fastest-Growing Companies list. Now in its 40th year, the annual Fortune list ranks companies based on growth in revenue, profits and stock returns, measured over the three years through June 2025. Read More...
Purpose Brands Announces Grand Opening of First Anytime Fitness Club in Dubai, Coinciding with Dubai Fitness Challenge Wellness Campaign
Posted: October 24, 2025 in Chains
BOCA RATON, FL, WOODBURY, MN and DUBAI, UAE - Purpose Brands LLC announces the grand opening of the first Anytime Fitness club in Dubai, United Arab Emirates (UAE). With the addition of the UAE, Anytime Fitness clubs now operate in 49 countries and territories around the world, with access to all locations a key benefit for the 5 million Anytime Fitness members worldwide. Read More...
Life Fitness / Hammer Strength and Harper College Announce Multi-Year Partnership to Enhance Campus
Posted: October 23, 2025 in Suppliers
ROSEMONT and PALATINE, IL - Life Fitness / Hammer Strength, a global leader in commercial fitness, and Harper College, a premier community college in the Chicago suburbs, announce a multi-year innovation partnership that includes the latest fitness equipment as well as an immersive learning environment and research opportunities for members of the Harper community. Read More...
Daxko Broadens Boutique Fitness Market Offering with Acquisition of Exercise.com
Posted: October 23, 2025 in Suppliers
BIRMINGHAM, AL - Daxko, a leading software and integrated payments provider in the health and wellness industry, announces its acquisition of Exercise.com, a proven fitness management platform trusted by thousands of studios, coaches and personal trainers worldwide. Read More...
EōS Fitness Powers into Year 11 with Record Growth and Innovation
Posted: October 22, 2025 in Chains
DALLAS, TX - EōS Fitness completed a strong third quarter with the introduction of revolutionary in-gym innovations, partnerships dedicated to bettering its communities and accelerated nationwide growth. Read More...
The Future of Fitness: ACSM Announces Top Trends for 2026
Posted: October 22, 2025 in Suppliers
INDIANAPOLIS, IN - For the 20th year, the American College of Sports Medicine (ACSM) has published its annual Worldwide Fitness Trends forecast, and the number one trend for 2026 is Wearable Technology. The report, based on a survey of 2,000 clinicians, researchers and exercise professionals in the fitness industry, was published in the November/December issue of ACSM’s Health & Fitness Journal. Read More...
JLR Associates Welcomes Hannah Karass as Senior Executive Recruiter
Posted: October 21, 2025 in Suppliers
MARGATE, N.J. - JLR Associates, a national executive search firm specializing in the fitness, wellness, and active lifestyle industries, is pleased to announce that Hannah Karass has joined the team as Senior Executive Recruiter. A highly respected leader in the fitness and well-being space, Hannah has held senior executive roles with major brands including Healthworks Fitness, Curves/Jenny Craig and Crunch Fitness Franchise, driving innovation, growth and operational excellence across hundreds of locations. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Conroe, Texas
Posted: October 20, 2025 in Chains
CONROE, TX - Crunch Fitness announces the upcoming opening of Crunch Conroe in Conroe, Texas. Operated by Crunch Fitness franchisee The Undefeated Tribe, the $6 million, 45,000-square-foot state-of-the-art fitness facility will be opening in Spring of 2026, with pre-sale starting Winter 2025. Read More...

