About Norm Cates
Norm Cates is a 40+ year veteran of the health and fitness club industry. He began his career as an owner/operator of a chain of clubs in the Atlanta-area and then expanded throughout the Southeastern United States. He and three partners started out by creating mainly racquetball-oriented clubs, and then over the years, reconfigured them into multisport facilities.
After serving as the final President of the National Court Clubs Association (NCCA) --the racquetball owners' trade association-- he was a co-founder of IHRSA (then IRSA) in 1981. Afterwards, he was elected to serve as IHRSA's first President. In 2001, IHRSA honored Mr. Cates with the first annual Dale Dibble Distinguished Service Award.
He established Club Insider in 1993 to provide a unique perspective of the health and fitness club industry and to be a differentiated publication from other existing trade journals.
Phone: (770) 635 - 7578
Fax: (678) 826 - 0933
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"In Touch" With Jeramy Fishel
February 2018 - Jeramy Fishel, Co-Founder of Instinctive Insights, was born and raised in tech-heavy Seattle, and he was involved in several startups before relocating and joining a pioneering, data-driven marketing company in Cincinnati, Ohio in 2000. After nearly a decade of impressive growth, he went on to manage global market research studies for dozens of Fortune 500 companies and led an international technical sales team for Microsoft. In 2013, Jeramy co-founded Instinctive Insights in Columbus, Ohio. His technical skills, passion, diverse marketing, research and sales experience --the ability to think as both a data scientist and a marketer-- produce unique perspectives and measurable results. Read Article...
Dealing With Active Shooters in Your Club and Elsewhere
December 2015 - Since the first attack on the World Trade Center in 1993, our beautiful America has also been hit by a series of warlike efforts including bombings overseas and even in the U.S. Then came 9/11/2001 when the World Trade Centers came down, and it became clear that America had a real fight on its hands with lunatics. Since then, and in particular for the last two to three years, Americans and people around the world have become subject to attacks of all kinds in all kinds of places... with the latest ISIS attack in Paris, France and then just this month with the ISIS-inspired San Bernadino, California massacre. Read Article...
The JOY of Football
August 2019 - The game of football is not for the faint of heart. In fact, the game of football became what it became in America because it taught those like me, young American men who had started playing the game when we were 9 or 10 years old and played the game for 13 years, how to deal with adversity and pain. It also taught us all how to be very dedicated and determined when trying to achieve a goal in life. Football also taught all of us who played the game a deep work ethic that, in all cases I'm aware of, has lasted for a lifetime. These are work ethics that my son, Justin, my partner in Club Insider, and I learned and retained from our very valuable experiences playing football. Read Article...
November 2012 - 20 Years! WOW! This is the first edition of our 20th year, and I'm so pleased to be writing this for you on this special occasion. WOW! 20 Years! My, oh my, how time does fly! Who do you love? After nearly 40 years in the health, racquet and sportsclub industry, including the past 19 years as Publisher of Club Insider, I've come to one very important conclusion. My conclusion is that the paramount question you and everyone in our industry needs to be sure we know the answer to is, "Who do you love?" Read Article...