Club Insider

About Justin Cates

Justin CatesJustin Cates

Justin Cates, a graduate of the University of Georgia's Terry College of Business and The Art Institute of Atlanta, is a Business Partner with his father, Norm Cates, and is the President and Assistant Publisher of Club Insider.

Justin's career in the health and fitness industry actually began years ago, as he spent his younger years growing up in the health and fitness clubs owned and operated by his father. After Mr. Cates made his transition to publishing Club Insider in 1993, Justin followed, helping out with various tasks over the years.

Throughout college, Justin knew his future was to help others in this great industry by becoming a more integral part of Club Insider. That vision inspired him to study the company his father built from the ground up, and after a year of research, Justin's effort culminated with his Senior Thesis laying out the long-term future of the company. Justin now manages several key areas of the company, implementing that ever-evolving plan.

Contact Justin Phone: (423) 314 - 4310
Fax: (678) 826 - 0933
Email: Justin@clubinsideronline.com

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"2016 In Review"

December 2016 - Here we go again! Thanksgiving dinner was delicious; college football's bowl season is in full swing; and the holidays are upon us, culminating with ringing in the New Year of 2017. That means it's time for Club Insider's "2016 In Review." As always, this year, our goal was to bring you informational and inspirational stories of health and fitness club industry knowledge and success with a fresh lineup of cover stories, in-depth best practices articles from our team of Contributing Authors and timely news and thought-provoking insights in Norm's Notes. In 2016, we hope you have enjoyed what you have read and have been able to use this information to better run your health and fitness club business. Read Article...

"Insider Speaks"
The Evolution of Club Insider - Part I


June 2014 - Welcome to Part I of an important 3-part article series that I am both proud of and excited to produce and bring to you. As you, our loyal readers know, we continually try to improve Club Insider, from ease of use in print and online to continuing to provide valuable content that can help the health and fitness club businesses you own and operate become better and better. Some improvements come unannounced, as many are minor. We take the Red Lerille approach and try to improve something every month, no matter how small; however, there are some big improvements coming in the next few months that we have been working on for a while. Today, we begin the process of sharing those improvements with you and announcing when you can expect them. Hold onto your hats! Read Article...

"Insider Speaks"
The Evolution of Club Insider - Part II


August 2014 - Welcome to Part II of an important 3-part article series that I am both proud of and excited to produce and bring to you. As you, our loyal readers know, we continually try to improve Club Insider, from ease of use in print and online to continuing to provide more and more valuable content that can help the health and fitness club businesses you own and operate become better and better. Some improvements come unannounced, as many are minor. We take the Red Lerille approach and try to improve something every month, no matter how small; however, there are some big improvements coming in the next few months that we have been working on for a while. Today, we continue the process of sharing those improvements with you and announcing when you can expect them. Read Article...

"Insider Speaks"
The Evolution of Club Insider - Part III


October 2014 - Welcome to Part III of an important 3-part article series that I am both proud of and excited to produce and bring to you. As you, our loyal readers know, we continually try to improve Club Insider, from ease of use in print and online to continuing to provide more and more valuable content that can help the health and fitness club businesses you own and operate become better and better. Some improvements come unannounced, as many are minor. We take the Red Lerille approach and try to improve something every month, no matter how small; however, there are some big improvements coming in the next few months that we have been working on for a while. Today, we finish the process of sharing those improvements with you and announcing when you can expect them. Read Article...

12 Days of Fitness
Clubs for the Cure During the Holiday Season


November 2009 - It is not often that we devote a cover story to an organization two years in a row. This month, however, in preparation for the coming Holiday Season, we believe the story that is about to be shared is worth the press, and more importantly, your time. Read Article...

2009 In Review

December 2009 - Another year has flown by! But, looking back, it has also been quite a long one and much has happened. At Club Insider, we have had reports from around the country, some positive, others not so much so. Some have struggled because membership has declined and sales systems for ancillary income were not in place, while others have thrived despite lower membership. Read Article...

200th Edition!
A Retrospective


August 2010 - December 1993: "Norm Cates' Club Insider News was launched this month to provide a new and unbiased view of the happenings in the club industry. The Club Insider News promises to be an objective, tell-it-like-it-is monthly publication which has as its target audience the owners, general managers and department heads of for-profit commercial clubs and corporate fitness centers worldwide." Read Article...

2010 In Review

December 2010 - It feels like it was yesterday that I wrote, "Another year has flown by," in our 2009 In Review report. Well, now, it's the end of 2010, and it's time to review everything covered in Club Insider this year. As always, we worked very hard to produce a set of valuable cover stories, featuring amazing and successful individuals within the industry whose stories can help others in the industry. Read Article...

2011 In Review

December 2011 - Well, it's that time again! This month, we will review everything covered in Club Insider during 2011. As always, we have worked very hard to produce a set of valuable cover stories, featuring amazing and successful individuals within the industry whose stories can help others in the industry. Our growing team of Contributing Authors presented many great articles on a variety of topics, any one of which can help your club business thrive and grow. Read Article...

2012 In Review

December 2012 - Once again, it seems like it was yesterday that I was writing our "2011 In Review" article to review the year in Club Insider. This year was an exciting one for Club Insider, as we celebrated our 20th Anniversary. As always, we strived to share great cover stories that can help you in your business if studied. Read Article...

2013 In Review

December 2013 - Here we are again! It's the end of another year. I hope it was a great one for you, both personally and professionally. At Club Insider, it was another exciting year, as we completed our 20th year of service to this great industry. We also set some plans in motion that will continue to make Club Insider your go-to industry resource; now, and in the years to come. Read Article...

2014 In Review

December 2014 - Just as the leftovers from this year's Thanksgiving feast are running low, we are gearing up for the holiday season and even more feasting. With all these delicious temptations on the table, it is hard for even the most disciplined to keep fully fit and trim this time of year! But, before we give ourselves more reasons to get those extra workouts in, let's close out the year with Club Insider's "2014 In Review!" Read Article...

2015 In Review

December 2015 - I love to travel, and one of my fondest memories traveling was my first trip to New York City. During my visit, I needed to take the subway to a few of my sightseeing destinations. Waiting on the platform, I could hear and see the train in the distance, and it was getting closer at a seemingly faster rate. Right before its arrival, the wind gusts put off from the train hit all the travelers waiting on the platform. Moments later, the train arrived and began to decelerate, bringing more wind with it. On the platform, you could see traveler's clothes and hair moving with the direction of the arriving train. And, then, it stopped, the train's doors opened and boarding began. Moments later, the train was off again; this time with new passengers and to a new destination. Read Article...

An NFBA Exhibition
Functional Training


December 2009 - Recently, the National Fitness Business Alliance (NFBA) was here in Atlanta for a 2-day event, and I had the opportunity to attend. The event was anchored with an excellent, 2-day seminar by Thomas Plummer, and various short breaks and meal breaks during his presentation offered attendees time to mingle with each other as well as companies that showcase their products with the traveling NFBA group. Read Article...

Announcing Pristine Media

October 2009 - In today's connected society, consumers are using the web more and more to research potential purchases, from coffee to cars and dry cleaning to hotel stays. Read Article...

Apex Fitness' bodybugg

September 2008 - It looks like a ladybug, only it has two small lights for eyes, a power button for a mouth, and a strap where the legs should be. It is the bodybugg, and thanks to Apex Fitness' Steve Datte and Kim Slover, I am now a bodybugg user and fan! Read Article...

Are You "PCI" Compliant?
Do You Know What It Means?


November 2008 - In our September edition of Club Insider, we ran an article previewing a seminar to be given by CheckFree's Ron Poliseno and Data Security Expert, Jonathan Rubens at this year's Club Industry show in Chicago. The title: "While You're Running the Club, Who's Guarding Your Members' Financial Data? Mitigating the Risk of Fraud and Identity Theft". For those of you not in attendance, please read on, as the subject of PCI Compliance is an issue you will have to deal with at some point as a fitness facility owner or operator. Read Article...

Augie's Quest
Winning The War On ALS!


May 2014 - In March of 2005, Augie Nieto, a legend of the health and fitness club industry was diagnosed with Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig's Disease. After a very difficult time accepting the diagnosis, Augie realized that he, like Lou Gehrig, had an awful lot to live for. He came back stronger than ever with a new passion and goal in life, defeating ALS. At his side has been a true warrior and comrade in arms, with more courage than anyone could dream existed, his incredible wife, Lynne. Together, they set out on this journey. Now, nine years later, what a journey it has been, and you could say the destination is on the horizon! Read Article...

Baptist Health/Milestone Wellness Center
Where You Matter Most


January 2016 - Happy New Year! I hope your holidays were great and the New Year's rush is going even better. Let's dive right into the January 2016 Edition of Club Insider. This month, our cover story features a very interesting story out of Louisville, Kentucky: Baptist Health/Milestone Wellnesss Center, led by President Diane Kelton. Read Article...

Blair McHaney's Gold's Gyms
Making a National Brand Feel Local


June 2011 - We all know the major national and worldwide health and fitness club brands. Some are large and getting bigger, and others are coming of age. Economies of scale gives them the ability to make media buys on par with their size, keeping their brand top-of-mind in respective markets. This alone can drive traffic through their doors, both in large communities as well as small ones. Some, however, forget one important thing. Read Article...

Body Training Systems
Built to Build Your Club Business


February 2010 - A lot can be said about group fitness, and there are many views of it in this industry. Should a club go with a custom or freestyle program or should they install one that is professionally-produced and pre-choreographed? Is there an in-between route? Read Article...

Brooklyn Boulders
Building Community One Climb at a Time


June 2017 - It's a sport that has been around for years, and in 2020, it will make its debut in the Olympic Games, to be held in Tokyo. Coinciding with the sport's growth, facilities dedicated to the discipline are entering the mainstream instead of being relegated to empty, unused corners of multipurpose clubs. Among the leaders in this segment is this month's Club Insider Cover Story Subject, Brooklyn Boulders. Read Article...

BTS Launches Partnership With Augie's Quest

November 2012 - In our September, 2012 Edition, we reported that Body Training Systems (BTS) had joined MDA's Augie's Quest with the goal of raising $2 million by 2018. On November 9th, I was honored to be present for the launch of this partnership with the first "Groove for Augie" fundraiser event during the 2012 BTS Summit. Read Article...

Change By Football

December 2003 - Read Article...

Cherry Creek Athletic Club
The Evolution and Success of One of Denver's Premier Athletic Clubs


February 2017 - Change... Improvement... Evolution... It can go by any of these names. And, possibly even more so than in the general business world, within the health and fitness club industry, those who earn success do so by constantly changing, improving and evolving their craft. A classic tale of this approach, which we have documented in Club Insider numerous times, is that of Red Lerille, Owner of the world-renowned Red's, located in Lafayette, Louisiana. When it comes to improvement, his mantra is simple but absolute: Each and every month, change and improve at least one thing. Even small changes, in aggregate over time, can create an entirely new identity for a business. This month's cover story subject, the Cherry Creek Athletic Club (CCAC), located in Denver, Colorado, is another renowned facility that has evolved and created success. Read Article...

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