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PR 101

Get Your Marketing In Shape

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Nancy TrentNancy Trent

My marketing communications firm kicked off its healthy heritage in the late '80s and early '90s by mainstreaming fitness giants like Kathy Smith, Denise Austin, Gin Miller, Johnny G and the game-changing equipment like the Reebok Step, the Body Bar and the Body Ball.

For the last 25 years, I have dedicated my career and my company to taking healthy lifestyle brands from fringe to mainstream. High profile publicity and social media campaigns can take a brand viral and spiral, maximize awareness, enhance credibility and raise recognition. All of this is designed to help open distribution channels and support sell-through to more consumers.

We do it by getting our clients in the hands of celebrities and on the tongues of influencers as well editorial coverage in popular media outlets. We fuel the buzz with social strategies, creative content, brand ambassadors, involved engagement and exposure at events.

In this PR 101 series, I'm going to help you do it too!

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