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Breathe Life Into Your Social Media

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Nancy TrentNancy Trent

Some brands thrive on social media, while others consider it a necessary evil. Those brands that are doing social media as a chore are doing what we call "check-the-box" social media. They need to start engaging, genuinely, to thrive in today's competitive marketplace.

Social media supports the human need for social interaction. It has the ability to take a message from dozens to millions. That is power!

It is the democratization of knowledge and information. At its best, it can transform consumers into actual journalists and producers for your brand.

Facebook, Twitter, Instagram, Pinterest and others are all platforms to build your reputation and increase your odds of being discovered by the masses. Use them to network and learn. Here is how:

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