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About Deneen Laprade

Deneen LapradeDeneen Laprade

Deneen is an accomplished, energetic leader in fitness and wellness with proven ability to create and manage effective marketing campaigns and programs that result in revenue growth, increased profits and member retention. As a Marketing Coach with Susan K. Bailey Marketing and Design, she consistently applies her years of experience at the club level to meet the marketing needs of her clients. Her belief is that marketing is an all-encompassing strategy that combines careful planning with a consistent approach to net the results clubs need and want. Just as a carefully planned fitness routine, when combined with consistency nets results for members, an effective marketing plan will do the same for fitness professionals and their businesses.

Phone: (888) 349 - 4596
Email: deneen@skbailey.com

Previous Articles

Showing 1 - 12 of 12 Articles

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Digital Marketing
Affordable, Effective, Necessary

October 2015 - Digital Marketing is all the rage. But, what IS it, really? Do you know what to do, when to do it, how and where? And, even more important than the answers to those questions, is the answer to this one: How do you improve your business with it? Read Article...

How Do You Mix It Up?
September 2014 - Today's highly competitive fitness landscape challenges even the most savvy, time-tested veterans in the industry. What's really exciting is that the fitness industry has grown to reach every corner of our planet, and today's consumers have endless choices in type, style and location of their workouts. It seems that the benefits of regular exercise and proper, balanced nutrition have finally reached the masses in real, tangible, measurable ways! So, what does this mean for your brand? Read Article...

Inside Instinctive Insights
Client Spotlight: WestFit Clubs

June 2018 - WestFit Clubs, (fka Westford Racquet & Fitness Club) was opened by the Shyjan family in 1970. In 1972, the family opened The Westford Swim and Tennis Club, 2.5 miles down the road from the fitness-based facility. Today, the Shyjan family and their clubs have served Westford and its surrounding communities for 45+ years. Those in the health and fitness club industry know the achievement this level of longevity represents. Read Article...

Inside Instinctive Insights
Client Spotlight: HealthQuest Fitness, A Brand for the Ages

August 2018 - HealthQuest Fitness in Flemington, New Jersey is a pillar in the fitness industry. For the last 17 years, they've provided the local community with a place to get fit, to enroll their kids in recreational activities and summer camps, and to experience the benefits of healthy living. Their philosophy is, "Fitness impacts the mind, body, and soul, which is why it's not just a gym, it's a lifestyle. HealthQuest is an innovative fitness center that allows you and your family to take the reins and make your own path to good health. Our state-of-the-art facility is perfect for all ages and is dedicated to improving our community one workout at a time." They walk their talk every single day. Read Article...

Let's Make a Marketing Resolution!
December 2013 - Soon, it will be a New Year, and as tradition dictates, it's time to make a resolution to get better at something. I say, let's make a marketing resolution! Why not? Let's all agree to work from a marketing plan in 2014. Growing a successful business requires continuous marketing, and continuous marketing can only be successful when there is a plan in place that dictates the what, when and how of it all. Read Article...

Leverage Q3 For A Strong Q4
July 2014 - The third quarter, when used wisely, can be a powerful setup for fourth quarter successes. Take advantage of the summer season and its unique set of characteristics, such as low and/or inconsistent member usage, to leverage your brand to achieve Top of Mind status with prospects. It's a matter of using this time to increase brand awareness that generate leads in the fall. Additional aspects of your business to address are planning and strategizing. Read Article...

Q1: The Referral Campaign
February 2014 - The new year 2014 has just begun, and as is every New Year, it is a gift full of promise and growth yet to be realized. Now is the time to roll up your sleeves and turn to page one of your marketing plan! Read Article...

Spring: The Real Season of Opportunity
February 2015 - Spring is coming, and regardless of warmer weather or not, this season truly embodies the essence of starting fresh. From your point of view, as the owner or operator of a fitness business, spring sometimes feels like the beginning of the end of that concept, especially as it relates to new member sales. Take a step back, and in the spirit of spring, take a fresh look at the opportunities this season represents to your members, prospects, and ultimately, your business. Read Article...

Strategic Moves for Success in 2015
December 2014 - The health and fitness industry has reached a level of maturity that, for the first time, enables owners and operators to truly focus on improving and perfecting what happens in their clubs and studios. For decades, fitness as a concept, a product and a practice was growing and developing into the rich industry it has become. Read Article...

Summer is the Time to Focus on Member Retention!
June 2014 - Summer time in the fitness industry is notoriously slow for some club operators. Most of us are just delighted to see the sun and will prioritize time outdoors over just about everything else. So how do you, as club owners and operators, deal with this challenge? Focus on Member Retention! Read Article...

Summer, The Real Busy Season
July 2015 - When used wisely, summer is a powerful set-up for the rest of the year and beyond. Now is the time to work on your business, which is in direct contrast to the rest of the year when all you have time for are daily operations that keep you busy open to close, every day. Read Article...

What Has Your Website Done For You Lately?
April 2014 - Websites are high-functioning, integrated marketing tools that should be working for you 24/7. I believe all the marketing you do for your club or studio, whether in print or digital, should begin and end with your website. The main objectives of your website are to capture prospect contact information and drive traffic to your physical location. Achieving maximum lead generation requires that specific elements be in place to inform, inspire, capture contact data and compel prospects to want to know more. Read Article...

About Our Authors