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Digital Marketing

Affordable, Effective, Necessary

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Deneen LapradeDeneen Laprade

Digital Marketing is all the rage. But, what IS it, really? Do you know what to do, when to do it, how and where? And, even more important than the answers to those questions, is the answer to this one: How do you improve your business with it?

Let's begin with an introduction of sorts: Mr. or Ms Club Operator, meet Digital Marketing. Digital Marketing is an umbrella term for the targeted, measurable and interactive marketing of your brand's products or services using digital technologies to reach and convert leads into members.

Digital Marketing's main objective is to promote your brand, build preference and increase sales through various digital marketing techniques. How great is that? A new member of your team dedicated to promoting your brand and generating leads. Digital Marketing works tirelessly for you, 24/7/365, holidays and weekends included.

Digital tools are fast becoming the primary means to promote any type and size of business imaginable. Each tool and technique has an intended purpose and best use, and as a business operator, you need to understand which are best suited for your brand, budget and goals. Dabbling in everything that crosses your path will net you nothing more than wasted time and money.

Another appealing aspect of digital marketing tools is that they can be less expensive alternatives to traditional marketing, though they should not ever replace print ads, direct mail and other types of printed vehicles. The idea behind marketing is to get in front of as many prospects as often and affordably as you can. When combined, these two powerhouses create a branding strategy that consistently nets your business the qualified leads you need to grow a healthy bottom line.

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