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Client Spotlight: HealthQuest Fitness, A Brand for the Ages

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Deneen LapradeDeneen Laprade

HealthQuest Fitness in Flemington, New Jersey is a pillar in the fitness industry. For the last 17 years, they've provided the local community with a place to get fit, to enroll their kids in recreational activities and summer camps, and to experience the benefits of healthy living. Their philosophy is, "Fitness impacts the mind, body, and soul, which is why it's not just a gym, it's a lifestyle. HealthQuest is an innovative fitness center that allows you and your family to take the reins and make your own path to good health. Our state-of-the-art facility is perfect for all ages and is dedicated to improving our community one workout at a time." They walk their talk every single day.

An admirable quality HealthQuest embodies is that of lifelong growth and development. The entire operation is dynamic and ever-improving via continuous facility enhancements, engaging and hiring educated and experienced staff and raising the bar on the type and quality of programming. An honorable validation of their work is that they've made Club Industry's Top 100 Health Clubs in America list... ten years in a row.

In an interview with Brian Comerford, Marketing Manager for HealthQuest, we learned that this club knows who they've been to the community over time, who they are now and who they want to be in the future. Brian told us, "We've always been a large, multipurpose club with many kids' programs, and options for adults in fitness, sports and personal training. For many years we billed ourselves as all inclusive. Today, we still boast that value but in a different way."

Facility-wide renovations took place in 2012 - 2014 that overhauled the facility in many areas. Since then, HealthQuest's ownership has invested heavily into the facility to keep pace with the ever-changing fitness environment and keeping eyes on the future of fitness. The Garage is HealthQuest's answer to an influx of boutique-style training studios entering the market. Billed as Find Your RAW Strength, it's a layer within the club's existing Small Group Training program that meets the desires of members and non-members seeking this popular training trend.

A dedicated Pilates studio complete with traditional spring-based apparatus and the Balanced Body CoreAlign system delivers safe and effective Pilates instruction in a peaceful and warm environment. The MyRide Cycling Studio includes forward motion video and brand new Precor Chrono Power Bikes. Brian tells us that, "New competition is opening more frequently and can nip at our member base for short periods of time. When boutiques come into our market, we sometimes see that members leave the club for a time and then return to HealthQuest. They view the boutique as a fad. We stick to our core with all of the things we offer and know we aren't in the zone to compete on price."

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