About Jarod Cogswell
Jarod Cogswell is the Founder of Enterprise Athlete fitness consulting and Owner of FIT Academy, Inc. He is a professional speaker, author of "WORK like an Athlete" and Platinum Level Business Coach for Todd Durkin Mastermind.
Showing 1 - 7 of 7 Articles
Warning!!! ClassPass... The New Serial Killer of the Fitness Industry
May 2015 - You've been in the club quite a few times now; when are you going to join?" I asked with a half-joking friendly tone... She answered, "Oh, I'm not interested in membership; I'm with ClassPass. It's cheaper, and I can workout here or wherever I want." My heart instantly sank, fear flowed through my veins, but finally, after two months of using ClassPass for my gym, my brain turned on. The Wolf in Sheepskin Clothing was revealed... ClassPass is not my friend; they are yet another fierce competitor! Read Article...
Are You Playing the Game "In the Trenches?"
November 2015 - The alarm sounds off at 4:30AM. It's a Saturday and almost game time. The facility opens at 6AM, but before my feet hit the floor, I must complete my pre-game ritual to increase my chances to win the day. I have to be the source of positive energy for every member that I encounter and the ritual to give me "my edge" looks like this... Read Article...
Build Your Tribe:
Sure-Fire Ways to Maximize Your Group Fitness Participation
November 2019 - "You're stronger than you think!" It's a mantra I have used for years, teaching large group fitness, and I firmly believe it. Admittedly, it gets me emotional at times. Heck, I've even shed tears of joy in the middle of the turf inspired by collective effort, perseverance and witnessing "our tribe" push themselves and one another farther than they thought possible... And, as a fitness professional, there's no better feeling than helping people push past their barriers to feel stronger mentally, emotionally and physically. Read Article...
It IS Personal and It's Business
August 2015 - "It's not personal, it's just business." While I still consider myself "old school" in a lot of ways, this particular statement gives me a knot in my stomach because I have news for all of those short-sighted thinkers... business IS personal, especially in the fitness industry. It is an industry filled with operators responsible for changing personal lives, and just like any other for-profit business, one that has a need to make money. Read Article...
My Most Important Coaching "Mission"
January 2019 - I recently received the honor of being selected as a coach for this year's U.S. Army's BOSS Strong Competition, to serve our country's most important athletes, the U.S. military. To say I was proud to lead my team of soldiers, rub elbows with some of the world's best fitness professionals and represent the Alpha Warrior coaching team is a huge understatement. Admittedly, I was a bit nervous not knowing what to fully expect from a physical, mental and emotional perspective. However, as a long-time mountain climber and rescuer, I relished the opportunity to support and lead the team that chose me in any/all conditions we were to be dealt. Read Article...
New Year's Resolutions or ALL-IN?
January 2016 - For most of us fitness pros, exercise is a priority in our lives. In fact, a day without training is like a dragon slayer without battle. It can be a little depressing. Even our recovery days are much more mentally challenging to be at our very best, and that's why what we do for a living is so awesome... Changing and enhancing lives! Read Article...
The Power of "B2B"
December 2019 - In today's era, most fitness operators are relying heavily on digital media to market their businesses. Competition is fierce, and it's extremely challenging to get in front of potential members before the "other guys." However, there is still a cost effective and sustained approach to attracting and retaining customers... Local business-to-business marketing, or as some of the cool kids like to call it: "B2B." Read Article...
Showing 1 - 7 of 7 Articles