Club Insider

New Year's Resolutions or ALL-IN?

  • For this article, Log In to:
  • Play Audio Play Audio | View eVersion View eVersion | Download PDF Download PDF

Jarod CogswellJarod Cogswell

For most of us fitness pros, exercise is a priority in our lives. In fact, a day without training is like a dragon slayer without battle. It can be a little depressing. Even our recovery days are much more mentally challenging to be at our very best, and that's why what we do for a living is so awesome... Changing and enhancing lives!

So I ask... Are you ALL-IN to truly impact the lives of your members and clients in 2016?

Let's face it. Most people don't view fitness as we do. It's hard. It's time consuming. It's painful. It's intimidating, and this list of excuses to maximize their lives goes on. As fitness operators, this is the time of the year where most of us get the most business (duh), and "Resolution Season" is now in full throttle. With that said, I'm begging each of you to dig deep and ensure you fully connect with those members who are back in your club, gym or studio. And by connect, I mean educate, motivate and inspire!

It's going to take discipline, and it's going to be challenging. But, IF you are ALL-IN and fully wish to live your purpose as a fitness professional, here's a list of ideas that can help convert resolutions into lifestyles for your members:

1. Market your personal training staff. Offer 1-2 complimentary sessions to help your members and clients get back on track and safely re-implement exercise back into their lives. January is filled with many people attempting to start back at the same intensity or volume before they quit working out, and thus, more injuries, or worse, can occur. Ensure members "earn their exercise" and recognize their progress as they go. Small victories along the way can be very motivating to continue the path.

To view the full article, please Log In.

If you are not a Paid Subscriber, we welcome you to Subscribe Now.

Back to Edition