Club Insider

The Club Insider Archives: September 2010

Courthouse Athletic Clubs' Fitness Coach Program
Meeting At-Risk Members Head-on

By: Justin Cates

Justin CatesJustin CatesThis month, we are very happy to bring a unique cover story to you. Typically, in our case-study cover stories, we seek to delve deep into the minds of successful club owners and operators to learn how they got there, as well as give an up close and personal view of the inner workings of their club(s). The goal is to bring valuable "in-the-trenches" information to you in hopes that some of it can help you create value in your club businesses if implemented. Read More...

Visual Fitness Planner Launches Sales Fusion!
By: Michael Sena

Visual Fitness Planner Sales Fusion will be the fitness industry's first complete sales solution, combining three of the industry's leading sales technologies... lead management, sales presentation and financial tracking. The new Visual Fitness Planner Sales Fusion will be the industry's only turnkey sales system to integrate these three components of sales into one comprehensive system. Read More...

Visual Fitness Planner Launches VFP Sales Fusion System
By: Norm Cates

Norm CatesNorm CatesClub Insider is very happy to have supported the mission of Visual Fitness Planner (VFP) for the past six years with VFP's advertising placements and our editorial support from time to time. As VFP launches their new Sales Fusion System, they're combining the power of three high-tech organizations, Visual Fitness Planner, TouchPoint Technology and Gym I.Q. to create a powerful new system called the Visual Fitness Planner Sales Fusion. Read More...

Health Club Sales Management Mistakes to Avoid
By: Jim Thomas

Jim ThomasJim ThomasToo many health clubs lose money because their sales management team continues to make the same mistakes over and over. These all-to-common mistakes result in poor membership sales. Here are some of the sales management mistakes we see in health clubs... Read More...

Club Members Winning the Weight Loss Battle
September 2010

By: Donna Krech

Donna KrechDonna KrechYou and I know the benefits of fitness. We live them every day. We know the secrets to eating wonderful food and still losing or maintaining a loss of weight. The thing is... our members (and definitely our prospects) don't know these secrets. Read More...

Fifteen Steps to Paradise
Step 12 - Enabling Staff

By: Will Phillips

Will PhillipsWill PhillipsOne of the greatest inefficiencies in health clubs is the failure to fully engage or enable the passion, creativity and brains of the staff to contribute to the business. The result is that most clubs are overstaffed to make up for the shortfall. A second, more subtle, inefficiency occurs when staff are not fully enabled; the owner makes up for it by working harder and staying operationally focused. Read More...

The Industry Shift
How Middle-Priced Models Can Succeed Now

By: Bonnie Patrick Mattalian

Bonnie Patrick MattalianBonnie Patrick Mattalian$9... $12... $20... $200 for 2 people for one year... If you're an operator of a 10,000-50,000 square-foot facility charging $35-$70 per month, chances are good you've spent quite a bit of time in the past two years wondering what the best business strategy is to keep your business moving forward despite the lower-priced models in your market. Read More...

Programming Tip of the Month
Take Care of Your New Members with Group Cycling Programs for Beginners

By: Sandy Coffman

Sandy CoffmanSandy CoffmanIt's a new season, and with new members coming in, there are fabulous opportunities for programming for retention and profit. Take care of your new members now, and keep them forever! I'm all about getting the new member involved comfortably, quickly and successfully. Read More...

Co-founder Named Chairman of Planet Fitness
NEWINGTON, N.H. - Marc Grondahl, who co-founded Planet Fitness and helped fuel its growth from a small New Hampshire gym to one of the fastest-growing franchises in the country, has been named Chairman of the company's Board of Directors. Read More...

World Gym Expansion Continues
World Gym International Signs More New Franchisees

LOS ANGELES, CA - World Gym International announced the signing of two new franchisees, a Master Franchise Agreement for India and a conversion of the long-time and highly-successful Popeye's Gym in Ontario, Canada. Read More...

Tanning Tax Guidance from the IRS
As of July 1, 2010, businesses offering ultraviolet tanning services have been responsible for collecting a 10% excise tax. Businesses must collect the tax at the time the customer pays for the tanning services. If the customer does not pay the excise tax, the tanning service provider must pay it. Read More...

Steve Ayers Joins ABC Financial as VP of Sales
LITTLE ROCK, AR - ABC Financial (ABC) announces the addition of Steve Ayers to its team as Vice President of Sales. The appointment was announced by ABC President, Paul Schaller. Read More...

iGo Figure Club Management Software Now Available in Chinese
HOUSTON, TX - iGo Figure Software CEO, Kyle Zagrodzky, announced that the iGo Figure Membership & Business Management Software is now available in Mandarin and simplified Chinese. Read More...

The RUSH Fitness Complex Grand Opening Celebration!
WINSTON-SALEM, NC - On September 3-5th, The RUSH Fitness Complex, based in Knoxville Tennessee, celebrated the Grand Opening of its newest facility in Winston-Salem, North Carolina (its 20th location). Read More...

Norm's Notes for September 2010
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in! Read More...

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