About Sandy Coffman
Sandy Coffman is the president and owner of Programming For Profit. She brings over 30 years of professional staff training to health clubs and recreational facilities. She was part owner, program director and staff trainer for three multipurpose facilities in Milwaukee, Wisconsin for 11 years and now consults, trains and gives extraordinary motivational and educational presentations for businesses and corporations worldwide. She has also made an enormous impact educating the industry on marketing and programming to the older adult market.
Sandy is a dynamic professional presenter who specializes in customer service, communication skills, client retention, programming, niche marketing and staff evaluation. She is a featured speaker at most major conferences every year, including Athletic Business, Club Industry, the USTA and IHRSA.
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April 2012 - Publisher's Note: Sandy Coffman is the Dean of Club Programming and has served our industry through her company, Programming for Profit, for 40 years! Sandy wrote an amazing book entitled, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, and for the past few years, Club Insider has offered a monthly column we called, Sandy Coffman's Programming Tip of the Month. Read Article...
May 2012 - Dear Sandy, I am graduating from university with a business major. I've been teaching a Step Class and working at the front desk of a club close to school for almost two years. I have really enjoyed it and was surprised but happy when they asked me to work full time as a Program Director. Read Article...
June 2012 - I was asked to give the closing keynote address at the SEHFA (Southeastern Hospital Fitness Association) Conference on May 11th in Staunton, VA. SEHFA serves hospital fitness professionals and front line employees in five States. The 4-day conference was well organized, well attended, and from all reports, very beneficial. Read Article...
New Year's Resolutions
December 2010 - Last month, I wrote about the importance of having specialty programs available in your programming calendar. The New Year's Resolution program is fun, easy to do, provides camaraderie, lots of action, new experiences and is a great beginning for follow-up programming in 2011. Read Article...
Programming Tip of the Month
The Goal of Programming is Retention
January 2009 - The New Year is underway, and you have lots of new members. You also have lots of active members that need to be re-energized, inactive members that need new beginnings and potential members that will look to you to help them keep their New Year's Resolutions alive. Your programming agenda must include exciting promotions and new ideas that will benefit each and every member. Read Article...
Programming Tip of the Month
Programming for Children
January 2010 - I truly believe that programming is going to be the number one direction that successful clubs will take in our immediate future. Yes, it takes work, effort, skilled leaders, marketing and promotions... but it works! Read Article...