Club Insider

About Sandy Coffman

Sandy CoffmanSandy Coffman

Sandy Coffman is the president and owner of Programming For Profit. She brings over 30 years of professional staff training to health clubs and recreational facilities. She was part owner, program director and staff trainer for three multipurpose facilities in Milwaukee, Wisconsin for 11 years and now consults, trains and gives extraordinary motivational and educational presentations for businesses and corporations worldwide. She has also made an enormous impact educating the industry on marketing and programming to the older adult market.

Sandy is a dynamic professional presenter who specializes in customer service, communication skills, client retention, programming, niche marketing and staff evaluation. She is a featured speaker at most major conferences every year, including Athletic Business, Club Industry, the USTA and IHRSA.

Phone: N/A
Email: SLCoffman@aol.com

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"Deck the Halls With Boughs of Holly, Fa-la-la-la-la... la la la la-aaa!"
Make It Fun

November 2000 - Read Article...

"Make It Fun" Testimonials
June 1997 - Read Article...

Ask Sandy!
April 2012

April 2012 - Publisher's Note: Sandy Coffman is the Dean of Club Programming and has served our industry through her company, Programming for Profit, for 40 years! Sandy wrote an amazing book entitled, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, and for the past few years, Club Insider has offered a monthly column we called, Sandy Coffman's Programming Tip of the Month. Read Article...

Ask Sandy!
May 2012

May 2012 - Dear Sandy, I am graduating from university with a business major. I've been teaching a Step Class and working at the front desk of a club close to school for almost two years. I have really enjoyed it and was surprised but happy when they asked me to work full time as a Program Director. Read Article...

Ask Sandy!
June 2012

June 2012 - I was asked to give the closing keynote address at the SEHFA (Southeastern Hospital Fitness Association) Conference on May 11th in Staunton, VA. SEHFA serves hospital fitness professionals and front line employees in five States. The 4-day conference was well organized, well attended, and from all reports, very beneficial. Read Article...

Club Programming Success
Guaranteed

May 2007 - Read Article...

Make It Fun For Thanksgiving!
October 2000 - Read Article...

Make It Fun On The 4th of July!
May 1998 - Read Article...

Make It Fun With A "Spring-Break" At Your Club!
March 2001 - Read Article...

Make It Fun!
September 2005

September 2005 - Read Article...

Make It Fun!
August 2004

August 2004 - Read Article...

Make It Fun!
January 2001

January 2001 - Read Article...

Make It Fun!
May 2001

May 2001 - Read Article...

Make It Fun!
August 2001

August 2001 - Read Article...

Make It Fun!
October 2001

October 2001 - Read Article...

Make It Fun!
Promotion! Promotion! Promotion!

December 2001 - Read Article...

Make It Fun!
February 2000

February 2000 - Read Article...

Make It Fun!
April 1998

April 1998 - Read Article...

Make It Fun!
August Birthday Celebrations

June 1998 - Read Article...

Make It Fun!!!
August 2000

August 2000 - Read Article...

Make It Fun!!!
Programming for Fun!

September 2000 - Read Article...

New Year's Resolutions
December 2010 - Last month, I wrote about the importance of having specialty programs available in your programming calendar. The New Year's Resolution program is fun, easy to do, provides camaraderie, lots of action, new experiences and is a great beginning for follow-up programming in 2011. Read Article...

Programming for Profit
May 1994 - Read Article...

Programming Tip of the Month
The Goal of Programming is Retention

January 2009 - The New Year is underway, and you have lots of new members. You also have lots of active members that need to be re-energized, inactive members that need new beginnings and potential members that will look to you to help them keep their New Year's Resolutions alive. Your programming agenda must include exciting promotions and new ideas that will benefit each and every member. Read Article...

Programming Tip of the Month
Programming for Children

January 2010 - I truly believe that programming is going to be the number one direction that successful clubs will take in our immediate future. Yes, it takes work, effort, skilled leaders, marketing and promotions... but it works! Read Article...

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