Club Insider

About Bonnie Patrick Mattalian

Bonnie Patrick MattalianBonnie Patrick Mattalian

A recognized industry veteran with 25 years of experience in clubs and spas across the US and around the world, Bonnie Patrick Mattalian brings a wealth of knowledge and experience to any project.

A recipient of the Club Industry/Life Fitness Distinguished Businesswoman's Award, her resume includes hands-on operational start-up and turnarounds of more than 50 facilities, with an emphasis on strategic and fiscal responsibility, systems implementation, performance improvement, member experience and staff development. She has had hands-on operational and training experience with national club chains and independent clubs around the world.

She acted in a national capacity for The Fitness Company, overseeing training and education for General Managers and frontline staff in their facilities in 13 different states. She was also responsible for the development of the Spa Division for the company and assumed project manager status for the startup and development of the Medical Wellness Division.

Mattalian has received acclaim for two NOVA 7 finalist awards for club design and integrated clinical exercise programming as Project Manager for FitCare LifeCenter by Doylestown Hospital. She also helped to develop the successful Silk Day Spa in New York City, the third largest day spa in Manhattan.

As President and Owner of the Club and Spa Synergy Group, comprised of selected industry consultants, Mattalian announced the expansion of the company into the European market in 2006. Fred Hoffman, IDEA Fitness instructor of the Year in 2007, heads the International Division for the company out of Paris.

Mattalian has launched a Mystery Shopper and Mystery Member Service nationally to help club operators get a good understanding of the member experience from a true educated and objective member experience.

Mattalian is a contributing author for many major industry publications, including Club Industry, Peak Performance and Club Insider, and she has presented at IHRSA, Club Industry, NEHRSA, FitLife and The Medical Fitness Association. Her work has been highlighted in The Wall Street Journal, USA Today, Club Success and Shape Magazine.

Community volunteerism is an important part of Mattalian's philosophy, as is evidenced by her work with abandoned and abused children, forming community block watches and leading the effort to successfully raise $300,000 for a local girl who needed a heart transplant. A former professional actress, Mattalian brings great enthusiasm to her seminars and her onsite work with clubs. Although she no longer performs, Mattalian is active with the Broadway community, assisting dancers transitioning careers as a mentor and role model.

Phone: (732) 236 - 2273
Email: bmattalian@clubsynergygroup.com

Previous Articles

Showing 1 - 12 of 12 Articles

About Our Authors

4 Keys to Retention
Understanding Your Members

January 2008 - Read Article...

Creating Positive Experiences For Our Members
The "How" of the "What"

August 2000 - Read Article...

Creating Positive Experiences For Our Team Members
The "How" of the "What"

November 2000 - Read Article...

Creating the Team of the Future
November 1999 - Read Article...

Driving Customer Service in Our Clubs
January 2007 - Read Article...

Leaders of the Future
October 1999 - Read Article...

Make Your Club the Centerpiece of the Community
July 2008 - During any economic downturn, or when there are pricing wars going on, the clubs that will thrive are those that have become a mainstay in the community. They are the types of places that members say they couldn't LIVE without, no matter what else is going on in their lives. Do your members say that about your club? Read Article...

Settling the Difference Between Hospital Fitness Centers and Commercial Fitness Centers
An Update and Case Studies

April 2003 - Read Article...

The Industry Shift
How Middle-Priced Models Can Succeed Now

September 2010 - $9... $12... $20... $200 for 2 people for one year... If you're an operator of a 10,000-50,000 square-foot facility charging $35-$70 per month, chances are good you've spent quite a bit of time in the past two years wondering what the best business strategy is to keep your business moving forward despite the lower-priced models in your market. Read Article...

The New Reality of Successful Fitness Center Operations
June 2009 - In many areas of the country, fitness center owners and operators are confronting unprecedented challenges as our members react to their own economic concerns. Many factors, including the economy, changes in consumer expectations, aging facilities and increased competition, will contribute to this challenging business environment. We must now act quickly to identify the critical issues and implement necessary changes required for continued success in the future. Read Article...

The Organization of the Future
September 1999 - Read Article...

What's Working Out There Right Now
Increasing Member Retention and Prospects/New Member Sales

December 2008 - In our work with clients around the country, we are thrilled to see many successes despite the economic downturn. Don't get me wrong, October and November were pretty tough, even dismal for many clubs, but those who are using a hands-on and strategic approach to increasing retention and increasing prospect traffic and membership sales are reaping positive results. Below is a sampling of some innovative ideas that are working right now. Read Article...

About Our Authors