Club Insider

The Club Insider Archives: April 2011

Club One Fitness
One Mind. One Body. One Life...

By: Justin Cates

Justin CatesJustin CatesI admit it, I am a technology junky. I love the newest gadgets; my iPhone (4), my iPad (2), this computer or that laptop. I love it all, and only in the past decade have the newest gadgets truly become affordable for the masses and not just the early adopters, with few exceptions. Yet, the quality has also gone through the roof! Read More

Michael Bruno's Revival of Star Trac Off to a Great Start!
Deal Making Equipment Guru Off and Running With Star Trac

By: Norm Cates

Norm CatesNorm CatesMichael Bruno, a fitness equipment industry guru with links to both the consumer and commercial sides of the fitness equipment industry, acquired Star Trac in July of 2010. Bruno's holdings now include Vancouver, Washington-based Stairmaster and Land America, a manufacturing firm in China that builds high-end consumer and commercial fitness equipment. Continuity and aggressive streamlining are keys to his reorganization plan, which is now well on its way. Read More

The "Insider Speaks"

By: Norm Cates

Norm CatesNorm CatesCongratulations to everyone who attended IHRSA30 in San Francisco! Because you showed up, the event was one of the greatest we've ever had during IHRSA's first 30 years. You deserve special praise for being there. Of course, these congratulations also go to IHRSA President/CEO, Joe Moore, and his terrific Team IHRSA, as they did an outstanding job producing the event. Read More

A Retention Breakthrough!
By: Will Phillips

Will PhillipsWill PhillipsI believe it is possible to double the average monthly stay of your members if you try to solve the retention problem in a different way. Read More

Creating a Strategic Plan For Your Club
By: Greg Maurer

Greg MaurerGreg MaurerAs the saying goes "those who fail to plan, plan to fail," and this is particularly true of clubs. Strategic planning starts with conducting a "big picture" analysis of your club by using S.W.O.T. Analysis. The S.W.O.T. acronym stands for Strengths, Weaknesses, Opportunities and Threats. Read More

Managing Staff Behavior In Your Health Club
By: Jim Thomas

Jim ThomasJim ThomasAs an owner or manager, you already know the type of staff behavior you want to see under your leadership. Since all staffers have free will, it will take some careful planning to turn the staff into the kind of team that will thrive and work well in a health club environment. Hard work, dedication and a passion for fitness will help develop the team spirit and staff behavior that makes your health club thrive and survive in a time when many health clubs are struggling. Read More

Programming Tip of the Month
Meet New People, Get Some Exercise and Have Fun!

By: Sandy Coffman

Sandy CoffmanSandy CoffmanProgramming ideas can be gleaned from many different activities. Here's an example of a successful program that you may use as is or adapt to other areas of your club. Read More

IHRSA's 15th Annual Financial Panel
Produced and Moderated By Rick Caro

IHRSA's 15th Annual Financial Panel, produced and moderated by Rick Caro, President of Management Vision, took place at IHRSA30 on March 18th. Panelists were Pete Moore, Founder and CEO of Integrity Square; Steve Wayne, Managing Director of Oak Hill Advisors; and Josh Comer, a Vice President with J.P. Morgan. Read More

U.S. Health Club Membership Exceeds 50 Million!
BOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) announced that U.S. health club membership reached 50.2 million in 2010. This represents a 10.8 percent increase from the 45.3 million who belonged to a club in 2009. Read More

The IHRSA Board of Directors Welcomes Three New Members
BOSTON, MA - The International Health, Racquet and Sportsclub Association (IHRSA) is pleased to announce that Dr. Art Curtis of Millennium Partners has been elected to a second term as Chairperson of the IHRSA Board of Directors. Dr. Curtis becomes the second Chairperson in the association's 30-year history to be elected to a second term. Read More

All Roundtable Conference Conducted By REX A Big Hit!
SAN FRANCISCO, CA - Will Phillips, President of REX Roundtables for Club EXecutives, and a Club Insider Contributing Author produced an event called the All Roundtable Conference (ARC). The meeting, attended by approximately 100 clubs owners from the U.S. and around the world, was devoted to presentations by several highly successful businessmen from outside the industry. The event took place on March 15th, one day before IHRSA30 officially convened. Read More

Gold's Gym Franchisee Association Named One of Constant Contact's 2010 All Stars
SUGAR HILL, GA - The Gold's Gym Franchisee Association (GGFA) has received the 2010 All Star Award from Constant Contact, Inc., a leading marketing platform for more than 400,000 businesses worldwide. GGFA is recognized as one of Constant Contact's top performers. This title is given to a small group of Constant Contact users who meet a list of criteria related to successful email communication. Read More

Augie's Quest BASH Raises $1.3 Million for ALS Research
Nieto Receives Surprise Award From U.S. Surgeon General

TUCSON, AZ - The Muscular Dystrophy Association announced that the sixth annual BASH for MDA Augie's Quest exceeded all expectations, raising $1.3 million on March 18th to help fund research on Amyotrophic Lateral Sclerosis (ALS, or Lou Gehrig's disease). Read More

IHRSA 2011 Slideshow
Check out photos from IHRSA 2011! Read More

Norm's Notes for April 2011
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in with our 208th monthly edition! Happy Spring! Read More

Back to 2011

Crunch Franchising