About Greg Maurer
Greg Maurer is a seasoned fitness professional with experience in all facets of the industry including inventing The Training Camp Slide which he also marketed and manufactured. In this capacity, he created and edited five instructional videos for instructors and users and managed a network of 75 Lateral Motion Trainers who trained and certified instructors in the correct use of the slide. After selling the rights to the Training Camp Slide which was distributed in Europe, Japan, Canada, South America, and the U.S., Greg developed a proprietary weight management program used in 12 centers and managed a team of 15 trainer/instructors. Prior to becoming the general manager of Hockessin Athletic Club, Greg held similar positions at the Pike Creek Fitness Club and the Tilton Fitness Club in Mays Landing, New Jersey. Greg's professional experience combines in depth functional knowledge with "real world" business experience. His hard work, leadership, passion, and knowledge of health and fitness provide clients the opportunity to improve all facets of their business and operations.
Phone: (302) 528 - 1660
Showing 1 - 4 of 4 Articles
A New Emerging Fitness Club Model
December 2012 - The rise of the low-priced fitness club model has forced many traditional clubs to adjust their offerings and value propositions to remain viable. Low-priced clubs, such as Planet Fitness, can and do take significant market share from traditional clubs in their immediate geographic area. However, there is a new club model emerging that can successfully compete side-by-side with low-priced clubs and traditional clubs but with significant leverage in terms of costs to open and overall overhead and profitability. Read Article...
A Systematic Approach To Creating a Plan and Budget for Marketing and Membership Sales
May 2013 - As the saying goes, "those who fail to plan, plan to fail," and this is nowhere more true than in membership marketing and sales. High-level financial performance depends on solid membership sales and not just some of the time, all the time. This does not happen by accident, and it starts with the creation of marketing and sales plans with realistic budgets. Read Article...
Creating a Strategic Plan For Your Club
April 2011 - As the saying goes "those who fail to plan, plan to fail," and this is particularly true of clubs. Strategic planning starts with conducting a "big picture" analysis of your club by using S.W.O.T. Analysis. The S.W.O.T. acronym stands for Strengths, Weaknesses, Opportunities and Threats. Read Article...
Successfully Launching New Club Programs
June 2011 - As the fitness industry continues to evolve, there is a growing focus on providing effective programming to attract new members, boost retention and drive club revenue and profits. There are many vendors providing turnkey programs, and clubs themselves are designing custom programs for nutrition, small group training, group exercise classes, etc. Read Article...