Club Insider

The Club Insider Archives: March 2011

IHRSA Turns 30!
How did it happen? What has it achieved? What will the next 30 years bring?

By: Norm Cates

Norm CatesNorm CatesThe International Health, Racquet and Sportsclub Association, known as IHRSA, celebrates its 30th Anniversary March 15-19th when over 10,000 club owners and operators from 9,500+ clubs in over 70 countries will convene for IHRSA30 in San Francisco. The one word that says it all is THANKS! Thanks to every single person that made IHRSA what it is today. Read More

Top 9 Health Club Marketing Tips for Today's Times
By: Maria Parrella-Turco

Maria Parrella-TurcoMaria Parrella-TurcoWith more than a decade of experience in health club marketing, I've seen a lot of failures but far more successes when it comes to marketing. Today, the art of health club marketing is far more complex than it once was; however, many of the same basic principles still apply. Too often, health club owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my list of not 10, but 9, effective marketing tips. Read More

Club Design and Décor
A New Key Ingredient for a Club To Be Successful

By: Bruce Carter

Bruce CarterBruce CarterHaving at one time worked for a national chain, the magic word was "sales." "The health club business is a sales business" was the overriding mantra to the point that they would even bring in hypnotists in the morning to hypnotize us to sell more. Talk to a personal trainer and the formula is clear. Great equipment and trainers are what a club needs to succeed. Yet, talk to a finance person and strong financial administration makes all the difference. Read More

Club Members Losing Weight Eating Favorite Foods!
By: Donna Krech

Donna KrechDonna KrechYou've all heard the saying, "Give a man a fish and he'll eat for a day. Teach a man to fish and he'll eat for a lifetime." Today, I'd like to take a slight spin on that and say, "Give a man a diet and he'll lose for a day. Teach a man a diet of his favorite foods and he'll lose for a lifetime." Too many people believe that weight loss success will only come from taking away all their favorite foods and eating bland, boring foods instead. Read More

Time for Change
By: Royle Berry

Royle BerryRoyle BerryAs a club industry veteran whose career began in the late 1970s, I know I am very competent when competing amongst clubs in my market for those who like to exercise and those who are ready to get started. I have been fortunate in being able to work for the leading clubs in each market I have worked in. As more and more clubs open around me, though, competition for new members grew intensely. Read More

John and Tammy Wright
Beating the Recession With Fitness!

By: Norm Cates

Norm CatesNorm CatesJohn and Tammy Wright have a passion for every aspect of fitness. They have over twenty years of combined fitness experience. They never considered exercise an option... they consider it a necessity. They walk the talk every day. Read More

Programming Tip of the Month
The Importance of "Play" In Your Programs...

By: Sandy Coffman

Sandy CoffmanSandy CoffmanEvery now and then, it's time to revisit the phrase, "mind, body, spirit," and think about what it means to a complete fitness and wellness program. The experience of an exercise program is probably key to the result of it. It's actually quite simple. Read More

City Blends Launches Co-Branded Partnership With World Gym International
DALLAS, TX - City Blends Smoothie Cafe is proud to announce the launch of a co-branded Cafe and menu board program with World Gym International. The new World Gym Barbell Cafe creates an exciting new profit center for World Gym's growing number of clubs. Read More

It's Number 400 for Planet Fitness
NEWINGTON, N.H. - Planet Fitness, the gym franchise known for its Judgment Free Zone atmosphere and friendly prices, has opened its 400th location. Read More

Personal Training Poised For Transformation By 50+ Market
VANCOUVER, BC - The burgeoning older-adult fitness market will prompt a "transformation" in the personal training field, says Colin Milner, Founder and CEO of the International Council on Active Aging (ICAA). "Boomers and their parents have more than two trillion dollars in their pockets, and much of that money is going towards services, such as personal training, aimed at keeping them as healthy as possible for as long as possible." Read More

Norm's Notes for March 2011
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in! Read More

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