City Blends Launches Co-Branded Partnership With World Gym International
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DALLAS, TX - City Blends Smoothie Cafe is proud to announce the launch of a co-branded Cafe and menu board program with World Gym International. The new World Gym Barbell Cafe creates an exciting new profit center for World Gym's growing number of clubs.
The cutting edge World Gym Barbell Cafe creative marries the heritage of Joe Gold and Muscle Beach with the celebrity culture of Hollywood. City Blends signature smoothie and juice bar products now bear such names such as Star Berry, Celebrity Smash, and Pile Driver.
"This project was a true partnership between City Blends, World Gym International and our Brand Development agency, Lambesis" explains Guy Cammilleri, Managing Director of World Gym. "The imagery reflects the excitement of World Gym's recent rebranding while building on the simple, healthy and delicious products from City Blends."
"World Gym chose City Blends as our preferred vendor because they are the fastest growing juice bar company in the health and fitness industry. Their growth convinced us that they would be a partner capable of keeping up with our growth. They worked with us every step of the way and World Gym franchisees now have another solid profit center available to them, coupled with branding that transforms the cafe environment into a natural extension of the World Gym brand," said Cammilleri.
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