Club Insider

About Jon Butts

Jon ButtsJon Butts

Jon Butts is the Founder and President of Muscle Up Marketing. He has a decade of marketing experience in the fitness industry, specializing in lead generation through integrated print, online and mobile campaigns. Direct Marketing News named Jon as one of the Top 40 Marketers Under 40 in the United States. Muscle Up Marketing was also named as the #40 Fastest Growing Company in America in the 2015 INC 500, with 3-year revenue growth of 5,967%. In addition, Muscle Up Marketing was named as a Best Place To Work In Atlanta in 2015.

Phone: (800) 516 - 4480
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Previous Articles

Showing 1 - 4 of 4 Articles

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Direct Mail Is Still King!

November 2015 - For the last decade, it seems that certain people have been claiming that print is dead. More times than not, the same people who are trying to make that inaccurate and false case are people who work at a digital marketing company and are trying to get you to allocate your entire budget towards their particular marketing offerings. I fully understand the world is becoming more digital as each year passes. As technology continues to grow at a rapid pace, many people are starting to wonder if direct mail still works. When done the right way, the answer is a resounding YES! Read Article...

Perception IS Reality

January 2016 - Let's use our imagination a little bit. Imagine you are presented with three different offers you can choose from to make a purchase: Offer A is for 50% OFF. Offer B is for 75% OFF. Offer C is for 95% OFF. Which one of these offers do you want? Read Article...

Simplify Your Marketing and Achieve Better Response in 2018

October 2017 - 2018 will be here before you know it, which means you need to start planning for it today. We have all heard the old adage by Benjamin Franklin, "Those who fail to plan, plan to fail." This is such a simple statement, yet it still rings so true. It has always amazed me the number of club owners we work with who seem to "wing it" from one month to the next when it comes to marketing, always rushing something together at the last second. It is crazy to think someone could invest such a significant amount of money (and incur a ton of risk) to start his own business and then take such a passive approach when it comes to the lifeblood of their business: marketing. Read Article...

Summer Doesn't Have To Be Slow

June 2016 - Summertime is here, which means several things: the weather is warm, children are out of school, family vacations are in full effect and club owners nationwide are worried about keeping their membership numbers up during this historically slow time of the year. Club owners ask me all the time what they should do during the summer in regards to marketing. My answer? Keep going! Marketing is not a "sometime" thing; it's an "all the time" thing. Any club owner that believes otherwise will see less than desirable results with their membership numbers. The most successful clubs I have worked with over the years stay consistent and market every month; this is not a coincidence. Read Article...

About Our Authors