Perception IS Reality
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Let's use our imagination a little bit. Imagine you are presented with three different offers you can choose from to make a purchase:
- Offer A is for 50% OFF.
- Offer B is for 75% OFF.
- Offer C is for 95% OFF.
Which one of these offers do you want? I'm guessing nobody chose the 50% off, and everyone wanted the 95% off. Am I right?
What if I told you the examples above are enrollment offers for different health clubs in your town? Here is a little more info on each offer:
- 50% off. This deal is 50% off enrollment, which normally costs $50.
- 75% off. This deal is 75% off enrollment, which normally costs $100.
- 95% off. This deal is 95% off enrollment, which normally costs $100. In addition, there is a $20 processing fee.
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