The Club Insider Archives: October 2010
Instituting The Local Shape Up
By: Justin Cates
Justin CatesFrom time to time, adversity can strike and change one's life. Sometimes, that change is for the better, if the difficulty of that time motivates someone to achieve better things. And sometimes, that change can be much worse if the difficulty prevents the ability to move on. Read More...
3 Guaranteed Ways To Make Sure Your PT Department Makes Money!
By: Michael Sena
In the following series of articles, I will present three key ways to guarantee your Personal Training Department will make money, as well as some action steps for you to follow. When done correctly, these steps will not only insure greater profits, but they will help reduce staff turnover, increase company morale and produce steady cash flow that can carry your facility even during tough economic times. Read More...
Fifteen Steps to Paradise
Step 13 - Execution
By: Will Phillips
Will PhillipsA plan without execution will not succeed. A solution without implementation will not solve the problem. Successful organizations not only have a great mission and plan, but they also have the systems and discipline to get things done. Read More...
Retention Starts at the Start
The Factor 6 Sequence to Improve Member Retention
By: Jeffrey Keller
Jeffrey KellerYou've spent a couple of months prepping a big membership campaign. You spent a lot of money on mailers, put up the Facebook ads just like they told you in the online webinar, Tweeted the promotion like your buddy told you to do, scheduled the staff and prepped everyone for several long days. You launch the promotion, have tons of traffic, sign up the new members and pay the commissions and overtime for the sales staff to be there. Read More...
Increase Health Club Sales (Starting) Today!
By: Jim Thomas
Jim ThomasThat's what everyone wants, right? Do you have a plan in place to get this done? Would you like to dramatically increase your sales in your health club starting today? Well, you can start to focus some of your club sales efforts on enticing your current club members to buy again. Read More...
Club Members Winning the Weight Loss Battle
By: Donna Krech
Donna KrechAgain this month, I bring you a video history of Thin&Healthy's Total Solution Members of the Month. Meet four members that changed their lives with the secrets you and I live every day. Enjoy these stories and use them to feed your passion to help the world become more healthy, happy, successful and whole. Read More...
Get On-Line Or Get-Out of Business!
Why Every Club Operator Should Be Using Internet Marketing - Part I
By: Casey Conrad
Casey ConradYes, the title of this article is bold, but I won't back down from the statement. As someone who has been in the health club industry for over 25 years now and who specializes in sales and marketing, I predict that, if you don't immediately begin to embrace and utilize the Internet as a significant element of your marketing plan, you will be out of business in the near future. Read More...
Programming Tip of the Month
Professional Communicators or Fitness Center Sentries?
By: Sandy Coffman
Sandy CoffmanLast month, Club Insider featured the Courthouse Athletic Clubs' Fitness Coach Program, which I was proud to have been part of in their beginning stages of development. Step number one was when I identified a situation that I call "Fitness Center Sentries." The Courthouse Athletic Clubs took action and developed their fabulous Fitness Coach Program. It is strong and professional. Read More...
World Gym Buys Fitness Chain
TAIWAN - World Gym Fitness Centers (Taiwan) announced it would officially take over the operations of California Fitness in Taiwan and expects to go public in three to five years' time. Read More...
Norm's Notes for October 2010
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in with Monthly Edition #202! Hold on to your hats for another blockbuster issue! Read More...