Club Insider

The Club Insider Archives: October 2009

Gale Landers' Fitness Formula Clubs Thriving For 25 Years!
Chicago Club Chain Growing Via Acquisitions and Strong Management Team

By: Norm Cates

Norm CatesNorm CatesChicago is an intensely competitive health, racquet and sports club market. There, you will find all sorts of club products ranging from the amazing 400,000 square-foot East Bank Club to XSport Fitness' 22 big box clubs to Alan and Steve Schwartz' Midtown Tennis Clubs down to 1,000 square-foot personal training studios. Read More...

Announcing Pristine Media
By: Justin Cates

Justin CatesJustin CatesIn today's connected society, consumers are using the web more and more to research potential purchases, from coffee to cars and dry cleaning to hotel stays. Read More...

Fifteen Steps to Paradise
Step 2 - Elements in a Strong Sales Machine

By: Will Phillips

Will PhillipsWill PhillipsClubs with Strong Sales Machines (SSM) located in strong markets are posting 5-7% real gains in sales this year. SSMs take time, money and effort to build. Fortunately the directions for building a SSM in the club industry are clear, specific and thorough. Read More...

What I Learned Visiting Your Club
Part I

By: Casey Conrad

Casey ConradCasey Conrad"Discovery is the fuel for competitive advantage," so says Jay Abraham, a world famous marketing Guru and a mentor of mine. Well, there hasn't been a single club operator that I've spoken to in the last year that wouldn't jump through hoops to discover a competitive advantage --any advantage-- in this difficult economic time. Read More...

Medical Referral
Getting Memberships from Medicine

By: Amanda Harris

Amanda HarrisAmanda HarrisExercise is Medicine. Chances are you've not only heard about the joint initiative by the AMA and ACSM, but you believe in it. You feel it's about time that we, in the health and fitness club industry, teamed up with the medical community to spread the word and help people become more active. Read More...

Environmental Psychology
The Powerful New Competitive Advantage for Clubs

By: Bruce Carter

Bruce CarterBruce CarterTake off your shoes. Now, imagine putting on the shoes of someone who is inactive, out of shape and overweight. You are not at all pleased with how you look, constantly thinking you have to do something, especially every time you eat something you should not have. Read More...

Programming Tip of the Month
The Ultimate Promotion - A Party!!!

By: Sandy Coffman

Sandy CoffmanSandy CoffmanThe ultimate party season is upon us; Halloween, Thanksgiving, Christmas, New Year's and the Super Bowl, so why not get ready to capitalize on beginning and ending your programs with parties that result in fun, fitness and financial success. Yeah, that's what I'm talkin' about, parties that result in growth and retention for your business... programming for profit. Read More...

Gold's Gym President/CEO, James Weaver, Resigns Post
Dallas, Texas - TRT Holding, Inc. President, Jim Caldwell announced in a written statement that Gold's Gym International, Inc. CEO/President, James Weaver, had resigned his post. Weaver took the job in early November, 2008 after replacing David Schnabel. Read More...

Aquatics Magazine Honors Standout Aquatics Facilities
LifeCenter Plus Garners "Best of Aquatics" for 3rd Straight Year

LOS ANGELES, CA - Aquatics International magazine is honoring eleven world-class public aquatics facilities this November in its eleventh annual Best of Aquatics issue. Each year, the contest celebrates outstanding facilities of all varieties, including government, nonprofit and privately-owned operations. Read More...

Norm's Notes for October 2009
By: Norm Cates

Norm CatesNorm CatesIs America a great country or what? Hmm... Hmm... Hmm... All Americans are lucky to be part of this great country, and none of us should ever forget that! Read More...

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