About Norm Cates

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ClubCom Rises to the Challenge
June 2001 - Read Article...

ClubLife Magazine Launched!
June 2004 - Read Article...

ClubReady Acquires GymHQ
April 2016 - Club Insider was introduced to Gym HQ, a company based in Peachtree Corners, Georgia on the Northside of Atlanta area when they contacted me via email. However, it wasn't until I received an emailed comment about Gym HQ from Gordon Johnson, a long-time industry friend, and Gold's Gym owner in the Douglasville, Georgia area, that I actually spoke with Melissa Knowles, CEO of Gym HQ. From that conversation with Melissa, I arranged a meeting with her and her partners at Gym HQ. Melissa, John Lewin, Jonathan Hill and I met at their office, and an hour and a half later, our meeting ended. By then, I'd discovered what I believed to be an excellent company that could really help you, our Club Insider readers. Read Article...

Colin Milner
Creating The Active Aging Industry
November 2006 - Read Article...

Control and Manage Your Money!
February 2012 - Moving forward in 2012, if you are not doing so already, one of the most important things you can do to be a success in your club business is carefully control and manage your money. If you're trying to do this in your club without the help of a professional financial company that specializes in membership dues collections and other financial services for clubs, you may lose thousands and thousands of dollars each year that you should be collecting. Read Article...

Correcting A Wrong Impression
July 1999 - Read Article...

Cover Story Classics
Red Lerille
January 2025 - Publisher's Note: Some things are timeless. A sight. A smell. A good story. Sage advice. In this case, we are going to go with a good story, and within, you will certainly experience some sage advice. Throughout 2025, we will be presenting something we are calling: Cover Story Classics. From our library of 300+ case study cover stories, featuring many of the greats of this industry and how they got there, we will be selecting those that truly stood the test of time to re-present to you. We are doing this for several reasons... Read Article...

Cover Story Classics
The Schwartz Family - 50 Years of Success at Midtown Athletic Club
April 2025 - Publisher's Note: Our Cover Story Classics series continues this month with the story of the legendary Schwartz Family and Midtown Athletic Club. This story was written and the interviews conducted in November 2020, during the pandemic, but the history and lessons learned over 50+ years of business are as pertinent as ever. This story was unique in that the father and son of a legendary company were interviewed by the father and son of Club Insider. It was a memorable experience that we are happy to re-share today. Sadly, since the original publication of this story, family patriarch, Alan Schwartz passed away in 2022 at age 91. May Alan Schwartz continue to rest in peace, and may Midtown continue to thrive! Read Article...

Cover Story Classics
Rodney Steven II - A Rapidly Budding Club Business Titan Powers Ahead!
June 2025 - Publisher's Note: Continuing on with our Cover Story Classics series, we are aware the first few have featured those no longer with us. But, like the entire point of this series, we believe that the lessons of the past create the map of the future. This month, bringing that to you live and in color is our previous cover story and update interview with Rodney Steven II, President and Co-Owner of Genesis Health Clubs. When we first featured Rodney, Genesis was at ten clubs, but they already had an incredible history/story. Fast forward to now, Genesis now operates 70+ clubs across Kansas, Missouri, Nebraska, Colorado, Oklahoma, Iowa, Kentucky and Florida. And, they have purchased and adapted two legendary brands into theirs: Atlantic Club and the Saw Mill Clubs. Setting all the growth aside, Rodney is also very involved with the advocacy of the industry, which benefits everyone! To that, we say, "Hooray," and "Thank You!" Read Article...

Covert Bailey
Health Rider's Fitness Pro of the Month
March 1995 - Read Article...

Craig Pepin-Donat Exposes The Big Fat Health and Fitness Lie
May 2007 - Read Article...

Crunch Fitness
Way Out... and Right On! - Part I
October 1996 - Read Article...

Crunch Fitness
Way Out... and Right On! - Part II
November 1996 - Read Article...

Crunch Fitness Acquires Sportslife
March 1999 - Read Article...

Crunch Franchising Leader Ben Midgley Defines The Advantages of The Crunch Brand
July 2014 - Ben Midgley, 44, is a 20+ year club business veteran who has enjoyed an exceptional career that was accelerated significantly when he was honored with IHRSA's 1995 Sales Person of the Year Award. Ben was featured on the front page of our December 1995 Edition of Club Insider shortly after Midgley had received the IHRSA Award on December 9, 1995 at IHRSA's 10th Annual Sales, Marketing and Programming Conference held in Atlanta, Georgia. At the time, Ben was employed by Scott Gillespie at his Saco Sports and Fitness Center in Saco, Maine. Given that Saco, Maine was a small town with a population of 12,000 and a marketplace of 40,000 people. This honor is clearly the story of a small town boy making it big in his chosen industry. Read Article...

Cybex CEO Aglialoro Reorganizing
December 2000 - Read Article...

Dale Dibble
"Mr. Enthusiasm"
November 2000 - Read Article...

Dale Dibble, Club Business Legend, and Great Friend, Passes Away
January 2011 - On Thanksgiving weekend eight years ago, Dale Dibble was told by doctors at the Cleveland Clinic that he had just 2 to 3 months to live. He had already suffered serious heart problems for years, and things looked bleak for his future. Well, Dale didn't think much of that diagnosis and returned to Naples, Florida where he lived with his loving wife Olive Mae at Bentley Village, a Hyatt Classic Residence. Read Article...

David Patchell-Evans
"Living the Good Life!"
October 2000 - Read Article...

David Pickering
The Big Kahuna of Corporate Membership Sales
February 1997 - Read Article...

Dean Kachel - Survivor For 25 Years!
A Case-Study On Tenacity, Dedication and Innovation
October 2004 - Read Article...

Direct Focus, Inc. Buys Nautilus
January 1999 - Read Article...

Don Shula
The Legend Lives On
May 2004 - Read Article...

Donna Krech
Total Solution For The Obesity Pandemic!
September 2006 - Read Article...

Dorian Yates Wins 3rd Mr. Olympia Title
August 1994 - Read Article...

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