Club Insider

About Norm Cates

Norm CatesNorm Cates

Norm Cates, Jr. is the Founder of Club Insider, now in its 30th year of publication, and its Tribal Leader Since 1993. He is a 50-year veteran of the health, racquet and sportsclub industry. As IHRSA’s First President and a Co-Founder of the Association with Rick Caro and five others, in 1981; the 2001 DALE DIBBLE Distinguished Service Award winner, one of IHRSA’s highest honors; and Club Industry's Lifetime Achievement Award winner in 2017, Norm Cates, Jr. is a highly decorated veteran who cares about you. And, he wants to hear from you.

Phone: (770) 635 - 7578
Email: Norm@clubinsideronline.com

Previous Articles

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Catching Up With Chris Rondeau, New Planet Fitness CEO
February 2013 - Catching up with CHRIS RONDEAU, the new Planet Fitness CEO, now that his partner, Planet Fitness Co-founder and former CEO, MIKE GRONDAHL, has "retired," we learned a lot in a short conversation. Read Article...

Catching Up With Club Business Dynamo
Maria Parrella-Turco On FitRewards

March 2014 - Club Insider recently had a chance to catch up with club business dynamo, Maria Parrella-Turco. She is busier than ever with some very exciting companies and products in the industry, some of which could help your club business if utilized. We welcome you to read on. Read Article...

Catching Up With the "One and Only" Thomas Plummer
What Plummer Thinks.

June 2007 - Read Article...

Catching Up With the One and Only Sandy Coffman
February 2014 - I am happy to bring our readers this update on our long-time great friend, Sandy Coffman, author of the terrific book, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, long-time club industry leader and cheerleader, not to mention long-time Club Insider Contributing Author. Read Article...

Catching Up With VFP
Part I

February 2017 - It was my pleasure to interview Mario Bravomalo, Founder of VFP, and Daron "Rocketman" Allen, President and CEO, as we learned a lot about the many things they have going on with this special company. To say that VFP is truly a "one-of-a-kind" company that's doing things that nobody else in the marketplace can do for your club, or even come close to doing, would be the absolute truth. So, if you're a club owner/operator and you're not familiar with VFP, you owe it to yourself to become familiar with them. And, I promise that, after you read this, you WILL have all the evidence that you need to make the move to join them. Read Article...

Cecil Spearman Honored By IHRSA Friends With Distinguished Service Award
March 2000 - Read Article...

Celebrating 25 Years of TRUST!
November 2017 - This author has reached the age of 71, and it's my great joy and pleasure to have my son, Justin, as a partner in our health and fitness club industry trade publication that we call Club Insider. This Special 25th Anniversary Cover Story is about Club Insider and the celebration of our 25th anniversary of publishing. The story of Club Insider is an amazing one, we believe, because it involves all of you who're reading this. YOU, our readers, are the REASON Club Insider exists, and we hope you will NEVER forget that. This cover story includes the who, what, when, where, why and how that our industry came to need a publication that is "irreverent, outspoken and 'Tells-it-like-it is,'" a publication called Club Insider. Read Article...

CheckFree Continues Data Security Focus In Chicago
An Interview With CheckFree's Ron Poliseno and Data Security Expert Jonathan Rubens

September 2008 - Consider during the last ten years how many convention seminars you may have attended that focused on important industry matters such as general management, membership sales and sales management, retention management, personal training management, group exercise management and programming and the list goes on and on. I bet there have been over a thousand seminars on these subjects. Read Article...

CheckFree Technology Summit Packed With Information!
April 2006 - Read Article...

Checkout The Fairfax Racquet Club's New Teaching Center!
April 2008 - Read Article...

Chicago's East Bank Club
The Club World's Greatest Wonder!

November 2002 - Read Article...

Chico's Challenge Motivates Employees To "Get Active!"
May 2005 - Read Article...

Clive Caldwell
A "True" Club Man

July 2002 - Read Article...

Club Industry Employee Recruitment
Are There Any Rules? - Part II

February 1995 - Read Article...

Club Industry Honors Women
November 1998 - Read Article...

Club Industry/Fitness Business Pro Celebrates 25 Years!
November 2008 - Club Industry / Fitness Business Pro Magazine and the Club Industry Trade Show celebrated its 25th Anniversary in Chicago with another great event, reportedly drawing over 6,000 people during a time of U.S. and World economic peril due to the woes on Wall Street. The event drew lots of people from the Midwest region and attendees from around the country. Read Article...

Club Insider Advertisers Delivering The Goods!
July 2011 - It's my pleasure to provide you with this special July cover story featuring the great companies that are Club Insider advertisers (in alphabetical order). It's important for me to point out that many of our advertisers have been with Club Insider over a decade, including two that have been with us for over 17 years: An Affiliated Acceptance Corporation ad has appeared in Club Insider every month of publication since we began to sell advertising in June of 1994. Additionally, National Gym Supply has been with Club Insider for over 17 years as well. Read Article...

Club Insider Celebrates 1st Birthday!
December 1994 - Read Article...

Club Insider Celebrates 23 Years and Counting!
November 2015 - The thoughts that we've finished our 22nd year of publication of Club Insider, and that this is our 263rd monthly edition, are special ones that are hard to believe! But, at the same time, these thoughts drive my son, Justin, and me to keep at this with a passion and a deep dedication as if we had started last month! Way back in November, 1993, when I started Club Insider with the help of my Faust Executive Round Table #1 Group, there were a few who thought Club Insider would not last even one year, much less 22 years. Read Article...

Club Insider Contributing Authors Delivering the Goods!
August 2011 - Our Club Insider Advertising Team was showcased last month with the cover story title "Club Insider Advertisers Delivering the Goods!" Our Club Insider Advertisers are one of the driving forces that keeps Club Insider presses rolling and "Delivering the Goods" every month for nearly 19 years now. Read Article...

Club Insider News Blasts Off!
December 1993 - Read Article...

Club Insider News Celebrates 4th Anniversary!
December 1997 - Read Article...

Club Insider News Seeks Balance
Clubs Asked to "Chip In"

September 1996 - Read Article...

Club Owner and Association Pioneer, John S. Wineman, Jr. Passes Away
September 2018 - We're very sad to report that long-time friend, club developer and owner, and association pioneer, John S. Wineman, Jr. passed away on August 19, 2018 in Highland Park, Illinois, a suburb of Chicago. I heard from Bob Fitzgerald, John McCarthy, Rick Caro and Chuck Leve about John Wineman, and their comments are shared here... Read Article...

Club Shopper Service Starts
February 1994 - Read Article...

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