Club Insider

About Norm Cates

Norm CatesNorm Cates

Norm Cates, Jr. is the Founder of Club Insider, now in its 30th year of publication, and its Tribal Leader Since 1993. He is a 50-year veteran of the health, racquet and sportsclub industry. As IHRSA’s First President and a Co-Founder of the Association with Rick Caro and five others, in 1981; the 2001 DALE DIBBLE Distinguished Service Award winner, one of IHRSA’s highest honors; and Club Industry's Lifetime Achievement Award winner in 2017, Norm Cates, Jr. is a highly decorated veteran who cares about you. And, he wants to hear from you.

Phone: (770) 635 - 7578
Email: Norm@clubinsideronline.com

Previous Articles

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Lawsuit of the Month
March 1994 - Read Article...

Leaving Fat City
May 2006 - Read Article...

Leaving Fat City Update
July 2006 - Read Article...

Lee Hillman Departs As Bally Total Fitness Chief!
December 2002 - Read Article...

Lee Hillman Weighs In At Bally Total Fitness
Part I

May 1997 - Read Article...

Lee Hillman Weighs In At Bally Total Fitness
Part II

June 1997 - Read Article...

Lee Hillman Weighs In...
April 1997 - Read Article...

Leisure Sports Sets A Standard All It's Own!
July 2013 - Steve Gilmour, Founder of Leisure Sports, Inc., has an amazing story to tell. This is a story about a young pitcher in baseball who went to a physical therapy center for treatment for an injury. That injury resulted in Steve launching what's now Leisure Sports. Steve has grown it to an $83 million dollar business over the past 34 years, and the company now has eight unique locations totaling 735,000 square feet, plus significant outdoor facility space as well. Read Article...

Life Fitness Complex World Class
October 1996 - Read Article...

Lloyd "Red" Lerille Passes Away
March 2025 - The one and only, LLOYD "RED" LERILLE, passed away on March 14th in his hometown of Lafayette, Louisiana. The amazing man, who was a past "Mr. America" contest winner many years ago, was a multi-talented individual... In addition to winning Mr. America, and 63 years ago, opening "REDS," a nearly 200,000 square-foot mega fitness club, Red was also the owner and pilot of several antique airplanes. Read Article...

Lloyd and Roberta Gainsboro's Dedham Health and Athletic Complex
A Jewel In New England

January 2010 - Lloyd and Roberta Gainsboro met in college, were then married and have spent their lives bringing fun and fitness to New England. Meet the Gainsboros. Lloyd Gainsboro was born and raised in Newton, Massachusetts and is a former jeweler. Read Article...

Low Cost Clubs
How The Competitors Feel... The Club Insider News "Counterpoint"

April 2005 - Read Article...

Lyle Ray Irwin
1949 - 2020

August 2020 - Lyle Ray Irwin was as close as you could get to the "Perfect Man." Why, Norm, you may ask, would you describe Ray as the "Perfect Man?" Well, Ray was a truly remarkable and an absolutely great human being! Ray was one of the best friends I've ever had in my life of 74 years. To all, I say this: Meeting Ray Irwin in 1974, and working with him, truly changed my life entirely and forever. There are not enough superlatives in our language for me to properly illustrate the enormous value I have for my friendship with Ray Irwin. But, I'm going to give it a good try. This very Special Cover Story honoring the life of Lyle Ray Irwin will share many reasons why I've come to describe him in such a glowing manner. Read Article...

Lyle Schuler...
Makes It Fun At The MAC!

October 2005 - Read Article...

Lynn Swann Says "Make It Fun!"
October 2002 - Read Article...

Make It Fun By Learning From The International Association of Amusement Parks and Attractions
December 1999 - Read Article...

Making a Difference In America
Ken Germano's Operation, FitKids, Inc.

July 1995 - Read Article...

Making the Summer Count
June 1999 - Read Article...

Manufacturers Meet to Discuss Future
November 1995 - Read Article...

Mark Mastrov Honored
One-On-One With Club Business Wunderkind Mark Mastrov

September 2009 - Imagine a young man who started in the health and fitness club industry working only four hours a week in a Northern California-area Nautilus Center in trade for a membership, ended up borrowing $15,000 from his grandmother to buy an ownership stake in that center, and then, parlayed that investment into $1.68 billion when he sold his 24 Hour Fitness chain of 420 clubs in 2005. Yes, that's $1.68 billion with a B! Read Article...

Mark Smith and TSI Team Raise $100 Million!
November 1997 - Read Article...

Martin Johns and The Raintree/ALIVE Team Live and Operate Via an "Intentional Culture"
November 2022 - Martin Johns and his partner, Dave Veldman, built The Raintree Athletic Club and ALIVE by Raintree, two clubs in Fort Collins, Colorado that are not just remarkable in terms of their offerings and operations, but amazingly, these two clubs are located across the street from each other! This amazing story about these two clubs will very likely capture your attention right from the start, and my bet is you won't put it down until you've finished reading ALL of it! Let me add... I wouldn't at all be surprised were you to find yourself going back and reading it a second time, maybe even third, because this story is that interesting! Read Article...

Massachusetts Booting Bally
January 1994 - Read Article...

Med X's Jim Flanagan Scores Big!
November 1997 - Read Article...

Medical Fitness Association Provides Important Differentiating Tools
An Interview with MFA Executive Director, Dr. Cary Wing

February 2009 - The Medical Fitness Association, based in Richmond, Virginia, is revving up its offerings and seeking to spread the word about new club/fitness center opportunities and tools for commercial clubs to differentiate themselves in their respective marketplaces. Club Insider contacted Dr. Cary Wing, the Executive Director of MFA to learn more, and that interview follows. Read Article...

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Showing 351 - 375 of 1086 Articles

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