About Erik Charles Russell
Erik Charles Russell
Erik Charles Russell has owned, operated and sold multiple successful gyms and martial arts studios throughout New York State. In 2015, his book, The Art of Selling Memberships, debuted at #1 on Amazon in three different categories in the United States, Australia and Germany. Sales of the book made Erik one of Amazon's Top 100 Best Selling authors in Business & Money for 2015. He is the Founder of the Membership Sales Academy, an online sales training resource for the fitness industry. In addition to his consulting work, Erik still owns a successful 10,000 square-foot facility in Watertown, NY, where he lives with his wife and three children.
Showing 1 - 2 of 2 Articles
Pain: The Missing Element in Your Membership Sales Process
October 2016 - Most people have heard the story of Michael Jordan being cut from his high school basketball team. It seems crazy that a man who many consider the greatest basketball player of all time couldn't even make his high school squad. For Jordan, it was embarrassing and painful. Jordan could have given up. He could have let a painful experience stop him from becoming one of the best ever. We all know that he didn't quit. But, what Jordan did do was use that painful experience to motivate him to change. He practiced more, worked harder and became better. The rest, as they say, is history. Read Article...
Understand the Power of Why and You Will Close More Sales
January 2017 - I have two teenage daughters, Kylie and Kiera, ages 15 and 17. When they were little, I used to have to take them on my weekly grocery shopping trips. I was a single father, and leaving them at home at ages 2 and 4 years old, however tempting, just wasn't the right thing to do. For them, knowing that they were going to the grocery store brought out so much excitement and anticipation. For me, knowing that I was taking them to the grocery store brought out so much anxiety and stress. Read Article...