Club Insider

About Bill McBride

Bill McBrideBill McBride

Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.

Phone: (415) 299 - 9482
Email: BillMcBride@BMC3.com

Previous Articles

Showing 1 - 12 of 12 Articles

About Our Authors

Are We Asking The Right Question?

February 2015 - I read an interesting article on Zite last week from Business Insider that highlighted Amazon CEO Jeff Bezos' advice for anyone running a business. The advice was simple yet profound, even brilliant. Read Article...

Be - Do - Have

February 2017 - What does it mean to change the paradigm in which we typically look at our life? Throughout life, many of us at some point in time have decided what it is we want in life and set out on a path to get it. It's an easy logic drill to figure out: If I want this, I need to do that, and I will have it. But, we have seen on occasion after occasion the failure of this approach, individuals succumbing to "now" without regard to the prize they hold dear. This seems to occur on a long-term basis all too often. So, how do we "re-direct" the paradigm of what seems like a logical approach? Read Article...

Bill McBride's Club Industry Leadership Track Update

November 2015 - Club Industry 2015, October 7-9, was the best Club Industry Show I've attended in recent memory. The energy and buzz were palatable, and I, personally, was thrilled for Club Industry as an organization and our industry at large. Everyone who knows me knows that I bleed IHRSA in every way, yet I also love Club Industry as the show I started with in my career as an attendee working at a small club in Fayetteville, North Carolina and the first show I presented at on a national basis. Read Article...

Bill McBride, Departing IHRSA Chairman of the Board, On IHRSA San Diego and Active Sports Clubs

April 2014 - Wow, what a convention and tradeshow! I've probably been to 20 or so IHRSA conferences and trade shows in my career (thus far). This year's event seemed to be the best I've ever experienced. Granted, there is some bias here for me. This was my last IHRSA conference as an IHRSA Board Member. After having the privilege of serving as a Board Member, Committee Chair, Chairman and Ex-Officio over five wonderful years, I'm more attached emotionally and purposefully to this industry and Association than ever before, especially cognizant of the important public policy work and industry community/family. Read Article...

Creation Vs. Evolution
The Religion of Programming


May 2016 - We are facing disruption in our industry with increased segmentation and specialization. Our challenge as operators is to discern trends that have longevity with fads that will be a "flash in the pan." Studios and specialization are now everywhere! What should we do? Should we create a program or programs that attempt to compete directly with the studios with specialized offerings that are popular today? When it comes to trends and programming, this is the fundamental question we operators are asking ourselves... or need to be. Do we CREATE completely new programs to follow trends (and possibly fads), or do we stay fresh on our current traditional offering while EVOLVING with elements of efficacy from new technologies and consumer-adopted preferences? Read Article...

Details Matter

July 2016 - A Life Well Lived is about each Moment in Life. Just like life moments, success is a matter of each detail. Vision and Strategy are critical to success, but it's the execution of operational and logistic details that win the day. In our business of member experience, safety, results and delivering service excellence, mastering the details is the difference between well-intentioned and actual stellar outcomes. I'd like to share some of the details that may seem individually small in nature but have a great combined impact on being excellent. The great news is this approach doesn't cost anything (or very little) to implement. It does, however, require your commitment to being great at delivering the best experience for your members. Read Article...

Hiring, Training and Recognizing... Humans

December 2017 - I know there is a lot of talk about Millennials (more now as they are the major force in the marketplace), Boomers, Generation X and every other classification demographers can come up with. There are currently five (Yes - FIVE) generations in the current workforce: Generation Z: born 1996 and after; Millennials: born 1977 - 1995; Generation X: born 1965 - 1976; Baby Boomers: born 1946 - 1964; Traditionalists: born 1945 and before Read Article...

Human Talent

June 2015 - While it has been reported that our ancestors have been on earth for approximately six million years, the human form in its modern capacity only evolved about 200,000 years ago. Our more modern day civilization is really only about 6,000 years old, with the 1800s bringing in industrialization. In the scope of things, that's a relatively short amount of time to really get ourselves sorted out with business productivity, work place relationships, handling dysfunction, etc. all while producing results in a dynamically changing environment. Read Article...

Innovation - Disruption - Progression

June 2017 - I love listening to all of the discussion about "disruption" in our industry. In my opinion, much of it is conjecture, but I also believe there are many disruptive forces that are affecting our industry. We need to adopt new technologies to better serve our clients and remain a sustainable and viable option for our consumers. We must also be careful not to mistake change for growth. We all know the history of innovation creating obsolescence: the horse and buggy, travel agencies, video stores, pay phones and the list goes on and on. Read Article...

Leadership and Our Stress Response

August 2013 - There is a common belief that leadership positions carry lower levels of stress than non-leadership positions based on measured lower Cortisol Hormone levels as well as self-reported anxiety levels. This premise was confirmed by an article titled, Leadership is Associated With Lower Levels of Stress, written by Gary D. Shermana, Jooa J. Leea, Amy J. C. Cuddyb, Jonathan Renshonc, Christopher Oveisd, James J. Grosse and Jennifer S. Lerner - Harvard. Read Article...

Our Industry Needs More "Social Scientists"

October 2013 - Life has a funny way of having the pendulum swing. We go from Republican to Democrat-led Administrations and Congress, and more times than not, when things are running most smoothly (optimally), we land somewhere more in the middle. In today's political climate, the polarization is causing "shut downs," where little productive legislation (production) gets accomplished. Read Article...

People Management Begins Before Your People Are Hired

November 2016 - What is most important in people management? Finding the right people to manage. It seems obvious, but we don't always spend the time attracting the right people for our business objectives and ensuring the people we hire are set up for success. In this article, I'm going to share an approach to People Management we use at Active Wellness: Authenticity, Selecting, Interviewing, Hiring, On-Boarding, Training and Managing People. Before we get into the details of process, let's discuss some personal experiences I've had. Read Article...

About Our Authors