The Club Insider Archives: December 2009
2009 In Review
By: Justin Cates
Justin CatesAnother year has flown by! But, looking back, it has also been quite a long one and much has happened. At Club Insider, we have had reports from around the country, some positive, others not so much so. Some have struggled because membership has declined and sales systems for ancillary income were not in place, while others have thrived despite lower membership.
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The "Insider Speaks"
The Foundational Truth Will Set You Free
By: Thomas Plummer
Thomas PlummerPublisher's Note: This month's Insider Speaks column is written by Thomas Plummer, who is the single most prolific and proficient educator in the health, racquet and sports club industry. His reputation as a straight-shooter is embraced in the article that follows, and he truly "Tells-it-like-it-is" here (This commentary was in a blog Thomas recently wrote for his website www.thomasplummer.com).
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Fifteen Steps to Paradise
Step 4 - Managing By The Numbers: The Necessity of an Annual Budget
By: Will Phillips
Will PhillipsMost clubs underperform. They either fail to use the numbers to manage or they misuse them. Of course, all the numbers are historical, and you cannot manage history.
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Keep the Learning Going
By: Jeffrey Keller
Jeffrey KellerNow that the Club Industry Show is over and many owners and managers have returned to their clubs and businesses, how much of what we learned will be implemented?
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8 Resolutions for Stellar Sales Success in 2010
By: Karen Woodard-Chavez
Karen Woodard-ChavezAs an industry, we are blessed every January with a windfall of new member sales due to people's "resolutions" to get fit, to lose weight, to feel better, etc. Some of the people who are driven through your doors with this motivation are successful while others are not.
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An NFBA Exhibition
Functional Training
By: Justin Cates
Justin CatesRecently, the National Fitness Business Alliance (NFBA) was here in Atlanta for a 2-day event, and I had the opportunity to attend. The event was anchored with an excellent, 2-day seminar by Thomas Plummer, and various short breaks and meal breaks during his presentation offered attendees time to mingle with each other as well as companies that showcase their products with the traveling NFBA group.
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Programming Tip of the Month
A New Beginning
By: Sandy Coffman
Sandy CoffmanThe year 2010 is almost here, and it will offer many new opportunities as well as new challenges. We will have special promotions and make promises to many new members anxious to begin a new and healthier lifestyle.
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YMCAs Gain Another Advantage Over Commercial Health Clubs
$31-million Initiative Provides Military Families with Access to Programs at America's YMCAs
Publisher's Note: In case you don't know, the YMCAs of America enjoy an approximate 33% cost advantage over commercial health and fitness clubs in the United States because of their 501(c)3 tax exempt status with the IRS.
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Norm's Notes for December 2009
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in as we roll into our 17th year of publication and wrap up 2009!
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