Club Insider

The Club Insider Archives: September 2013

David von Storch
An Entrepreneur Building the VIDA Fitness Brand!

By: Justin Cates

Justin CatesJustin CatesBeing an entrepreneur is challenging, exciting, frustrating, fulfilling and FUN. Actually, a hundred other words could help describe what being an entrepreneur is like, and that is why anyone who is an entrepreneur has selected that path for their life's journey. As an entrepreneur, almost anything can happen from day to day. Adapting to change is the name of the game, and even then, business survival is not always certain because there are so many factors at play. Read More...

How to Multiply Profits on Purpose
By: Donna Krech

Donna KrechDonna KrechThe words "on purpose" mean to do something intentionally, with a specific meaning, to achieve a specific destination. The words "multiply profits" simply mean to increase income. Let's get started. Read More...

Would Your Business Benefit From An Advisory Board?
By: Mike Manning

Mike ManningMike ManningYou are an intelligent, successful club owner with a growing business. Without knowing you, I'm going to guess that 85 to 90% of your ideas are good ideas, maybe even 95%. That is impressive, but it also means you have a not-so-good idea every now and then. As a business owner, surrounding yourself with a skilled management team and independent Board members who can help you eliminate half of your bad ideas (plus the time and money wasted digging out of the messes some of those bad ideas cause) will greatly increase the valuation of your business. Read More...

Health and Fitness? Or, Fitness Only?
By: Andy Graham

Andy GrahamAndy GrahamWhen I originally committed to a new article for Club Insider, my first inclination was to focus on what I feel is an incredibly missed opportunity in most fitness centers: Nutrition. Real nutrition, not a post-workout smoothie with Twinkie-esque levels of sugar or protein bars whose ingredients would make any chemist proud. But, instead, teaching those within our circle of influence what it means to move away from the processed foods that we have become so addicted to, and back to the wholefoods dining table of our grandparents... Read More...

Create the Life of Your Dreams
Using Very Practical Methods

By: Brenda Abdilla

Brenda AbdillaBrenda AbdillaImagine for a moment that it's six months from today and you are having a beverage with a good friend. You are telling your friend that you are the best you have been in years; physically, financially, mentally and in your relationships as well. Your numbers at work are off the charts (in a good way), and your team is collaborating and coming up with ideas that are truly inspiring. Read More...

How To Create an Inexpensive Facelift For Your Club
By: Bruce Carter

Bruce CarterBruce CarterYou know you need to keep your club inviting and exciting. It is so easy for people to get bored with exercise, and we must face the fact that many people hate exercise in the first place. It is so important to keep thinking of ways to keep your club stimulating and motivating people to join and keep coming back for more. Therefore, the question is, "What can I do to make positive changes to my club without spending much?" Read More...

Guidelines for a Great Business
Mostly False...

By: Will Phillips

Will PhillipsWill PhillipsA new genre of business writing began in 1984 when Tom Peters published In Search of Excellence and described eight factors in excellent businesses. More recently, Jim Collins published Good to Great in 2001 with five factors of great businesses. In total, there have been over 19 reports or books about business success factors in the last 30 years. Read More...

Intentional Excellence vs. Accidental Excellence For the Club and Revenue Producing Staff
By: Karen Woodard-Chavez

Karen Woodard-ChavezKaren Woodard-ChavezHave you ever had the experience of having a terrific month at the club? Net was high, you enrolled a ton of new clients or you blew your membership sales goals out of the water and you felt like luck was on your side... If so, that is not a good thing. Read More...

Programming For The "Fun Of It!"
Best Practices for Creating 12 Months of Retention Programming

By: Laurie Cingle

Laurie CingleLaurie CingleFall is the time to begin planning your retention Program Calendar for next year. Here are my best practices to keep members signing up for program after program. Read More...

How Exercise Changes Fat and Muscle Cells
BOSTON, MA - Exercise promotes health, reducing most people's risks of developing diabetes and growing obese. But, just how, at a cellular level, exercise performs this beneficial magic --what physiological steps are involved and in what order-- remains mysterious to a surprising degree. Read More...

Having "The Talk" When Heart Disease Runs in the Family
BOSTON, MA - When heart disease or stroke runs in a family, it's important to talk about it with children and other close family members. The conversation may be hard, but the payoff --better health for all-- can be huge, according to the September 2013 Harvard Heart Letter. Read More...

Motionsoft Recognized in Inc. Magazine's List of America's Fastest-Growing Private Companies
NEW YORK, N.Y. - Inc. Magazine ranked Motionsoft #1591 overall and #124 in the Software Category on its seventh annual Inc. 500/5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy, America's independent-minded entrepreneurs. Fuhu tops this year's list. Motionsoft joins Converged Communication Systems, LivingSocial, Edible Arrangements and Lifelock, among other prominent brands featured on this year's list. Read More...

200,000 Heart Disease and Stroke Deaths Could Be Prevented
HealthDay News - In 2010, more than 200,000 Americans under 75 died from heart disease and stroke that could have been prevented, health officials stated. Sadly, more than half of those who died were under 65, according to a new report released by the U.S. Centers for Disease Control and Prevention. Read More...

Mount Vernon Athletic Club's Blue Chip Tennis Academy To Manage Burke Racquet Tennis Programs
ALEXANDRIA, VA - Mount Vernon Athletic Club (MTVAC) in Alexandria, Virginia is an award winning tennis, fitness and spa destination. The athletic club's member-focused customer service model has positioned them prominently as a leader in the business community, winning the Mid-Size Business of the Year Award from the Mount Vernon-Lee Chamber of Commerce. Fulfilling plans to grow market share for its high quality, high value brands, Blue Chip Sports Management (BCSM) will now be running the Tennis Programs at Burke Racquet and Swim Club in Burke, Virginia through its Blue Chip Tennis Academy (BCTA). Read More...

UCLA on Alzheimer's
Food for Thought

LOS ANGELES, CA - "The idea that Alzheimer's is entirely genetic and unpreventable is perhaps the greatest misconception about the disease," says Gary Small, M.D., Director of the UCLA Center on Aging. Researchers now know that Alzheimer's, like heart disease and cancer, develops over decades and can be influenced by lifestyle factors including cholesterol, blood pressure, obesity, depression, education, nutrition, sleep and mental, physical and social activity. Read More...

ACE Hits The Starting Line As Official Training Partner Of Women's Running Series
SAN DIEGO, CA - American Council on Exercise (ACE) has partnered with Competitor Group, Inc. to serve as the official training partner for Competitor's Women's Running Series. Comprised of four races across the country, the Women's Running Series offers 5Ks and half-marathon events that are both walker and runner-friendly. The series kicks-off in Nashville, Tennessee on September 28, followed by events in Scottsdale-Tempe, Arizona; Saint Petersburg, Florida and San Diego, California. Read More...

O2 Fitness Continues Aggressive Expansion Across the Southeast
RALEIGH, N.C. - A busy fall season lies ahead for the largest independent fitness company in the Southeast. O2 Fitness, recently named to the Inc. 5000 List of fastest-growing private companies in America for the fourth consecutive year, has announced the acquisition of the 12-location East Shore Athletic Club chain in the Charleston Metro area, bringing its total club count to 24. The company also announced plans to "shape up" all of its locations in the coming months. This comes on the heels of news that the company acquired three new clubs in the Triangle in June and will open a brand new location in Wilmington, North Carolina later this year. Read More...

World Gym International To Host Annual Convention In Las Vegas and Honor Lou Ferrigno With The 2013 Joe Gold Lifetime Achievement Award
LOS ANGELES, CA - World Gym International, the iconic brand for bodybuilding and seriously fun fitness, announced the dates for its upcoming annual franchise convention at the Mirage Resort & Casino in Las Vegas, NV (September 29 - October 2, 2013) and the recipient of the 2013 Joe Gold Lifetime Achievement Award, film/television star and bodybuilding icon, Lou Ferrigno. Read More...

Mike Dupuis Becomes COO for Key Health Institute, LLC
OKLAHOMA CITY, OK - Mike Dupuis, a 38 year health and fitness industry veteran, has accepted the position of Chief Operating Officer for Key Health Institute, LLC in Oklahoma City, Oklahoma. Dupuis had spent the previous eleven years as Vice President/Executive Director of HealthWorks Fitness Center, El Dorado, Arkansas. There, he converted a 29,000 square-foot YWCA with 725 members in a town with 20,000 residents into a 49,000 square-foot, medically integrated health and wellness center with a stable membership of over 5,000. Prior to that, he was Vice President of Operations for TBG Development, St. Louis, Missouri responsible for opening, operating, and overseeing facilities over 14 states, including several nationally-recognized facilities, such as The Fitness Centre at Celebration Health in Disney's Town of Celebration, Florida and HealthPoint Fitness Center, Waltham, Massachusetts, home training center for the Boston Celtics. Read More...

Norm's Notes for September 2013
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in for Edition #237 as we approach the end of our 20th Year of Publication! My oh my, how time does fly! Read More...

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