The Club Insider Archives: June 2020
The Club Insider Advertising Team
Open For Business and Ready to Assist Yours!
By: Justin Cates
Justin CatesIn March of this year, the COVID-19 Pandemic, the Coronavirus Crisis, reached the United States of America, and it changed all of our lives. Our booming economy shut down almost overnight. Our sense of freedom was restricted. Our future became uncertain. A few months have now gone by, and the task of reopening is upon us. Life will not be normal for a long time, but we are now playing the hand we have been dealt as best we can. We are innovative and resilient. We will win as best we can until we can win absolutely once a vaccine has been found and distributed worldwide. Through these tough times, Club Insider has tried to do its part with our coverage of the pandemic. For the first time in our history, we dedicated not just one but two complete editions to one topic: COVID-19 and how it is affecting the health and fitness club industry.
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The "Insider Speaks"
An Important Message for The Industry
By: Mike Alpert
Mike AlpertLast month, my article focused on the COVID-19 pandemic and the effect that it is having on our industry. We have all struggled with being isolated at home, and our clubs were closed for almost three months. Many have been struggling to keep their businesses going, and the financial and emotional stress has certainly taken a toll on everyone. But, this month, I am moved to focus my article on something that we all should feel strongly about as an industry: Diversity and Equality.
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The Next Step Is the Hardest Step
Fighting Back to Protect Your Business
By: Thomas Plummer
Thomas PlummerPublisher's Note: During the COVID-19 Pandemic, Thomas Plummer has written and presented a series of Letters to his readers. This month, we present the 7th Letter in that series because we feel it contains important information to consider as you move forward with re-opening. Whether or not you have re-opened, the points made by Thom are important ones to consider. This is a new world, and to survive it, new ways of thinking and the solutions that are a result of that thinking will be crucial.
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Financing Methods for Health and Fitness Clubs
By: Paul Bosley
Paul BosleyThis article reviews three different financing methods that are available to any startup and existing business in today's lending environment. What makes the health and fitness industry somewhat unique is that fitness equipment can be financed through equipment leasing. And, what makes our company unique is that, several years ago, Paul Bosley, Founder of Business Finance Depot, served as volunteer counselor for SCORE, a division of the Small Business Administration, and learned the SBA loan process. So, we understand how to finance new and existing companies by utilizing either equipment leasing or an SBA loan!
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What Do You Need to Do As a Gym Owner?
By: Jim Thomas
Jim ThomasOne of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging (and the cash register is ringing as one of my long-term clients like to say). In talking with many gym owners, I will remind them that 50% of their job is to be thinking, planning and implementing sales and marketing programs for their gym. You simply can't survive without oxygen (i.e. revenue). With that in mind, here are four tell-tale signs that help you with prospecting, marketing, advertising, lead generation and driving prospect traffic into your gym.
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Workplace Sexual Harassment and Increased Training Requirements for Employers
By: Paul R. Bedard, Esquire
Paul R. Bedard, EsquireMany health clubs that faced temporary closure due to COVID-19 are in the process of reopening their doors. Although the topic of workplace sexual harassment has largely and understandably taken a backseat to more pressing societal issues within today's news cycle, more states have implemented laws mandating employee sexual harassment training for employers since I last reported on this topic within the December 2017 Edition of Club Insider.
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Club Insider's COVID-19 Resource Center
CLERMONT, FL - Over the course of the past few months, we have all been gripped by the COVID-19 Pandemic, the Coronavirus Crisis. It has brought the economy to a standstill, and within the health and fitness club industry, almost all facilities have temporarily closed. Some will never open again. Throughout this event, which will never be forgotten, Club Insider has worked to bring key information to all of our readers. For the first time in Club Insider history, that information was aggregated in two fully dedicated back-to-back print editions.
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IHRSA Outlines Safe and Successful Reopening of Clubs Worldwide
BOSTON, MA - It's been over four months since the first countries began mandating the closure of more than 200,000 fitness clubs across the globe, with China closing clubs on January 24. Since the lockdown period began, global exercise levels have declined sharply. The 200 million+ global health club members have been without access to their health clubs. This lockdown has had a disastrous impact on mental health, stress and depression, all serious afflictions mitigated by regular exercise. Since physical activity plays a crucial role in wellness, the continued closures of health clubs are putting the world's health at risk when health and immunity have never been more important.
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ClubIntel Announces Publication of New Health/Fitness Facility Industry Study
DALLAS, TX - ClubIntel, a global leader in conducting market research related to the health/fitness industry, announced it has released its groundbreaking study on what members say fitness facility operators need to understand if they want them back. The study, entitled What Members Say Matters - A Study of What Members Say is Needed if Health/Fitness Facilities Want Them Back, was published on Monday, June 15.
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Norm's Notes for June 2020
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Founder and Tribal Leader Since 1993 checking in with our 318th monthly edition of Club Insider.
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