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About Mike Alpert

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"Insider Speaks"
Augie's Quest For A Cure


August 2015 - I have known Augie Nieto for over 25 years as the Founder and Owner of Life Fitness, one of the world's largest manufacturers of Cardio and Strength equipment. When we first met, Augie was driving around in a Slugo Motor Home trying to sell his LifeCycles to Nautilus clubs. In nine months, he sold a total of eleven LifeCycles. Through years of tireless work and brilliant marketing, Life Fitness became a must-have in every good health club. Augie was on a roll, and in 1999, he sold his company to Brunswick for $325 million dollars. Read Article...

Exercise is Medicine
A Letter From Mike Alpert


September 2017 - Can you think back to a time when something dramatic changed for you? Something that defined what you really wanted to become or what you wanted to truly do that was meaningful with your life. Something so powerful that it really consumed a lot of what you focused on. For me, that happened in 1992, one year after we opened The Athletic Club of Bend in Bend, Oregon. I was watching a 5-year-old boy, Gabe West, having a great time in our indoor pool, splashing and floating with my help, so happy that he was hugging and kissing me. I saw just a little boy having fun, but others saw the impact that exercise had on him. Gabe had Spina Bifida and was confined to a wheelchair. Read Article...

Exercise IS Medicine During the Holiday Season

December 2017 - The Christmas Holiday Season is my very favorite time of the year. It is a time that I find myself reflecting on all the things that I have to be thankful for. One thing is for being able to be in the greatest country in the world, the United States of America and the freedom that we are so lucky to have. I also realize how lucky I am to work in the health and wellness industry and what it has meant to me over the past 27 years. What other industry allows you to have such an impact on people and their quality of life on a daily basis? Read Article...

Exercise is Medicine!

November 2017 - President John F. Kennedy famously said, "Those who look only at the past or present are certain to miss the future." The future is indeed here! The compelling importance continues to grow as to the role of active and healthy lifestyles in the prevention, treatment and management of chronic conditions that are often the result of sedentary behaviors. The science of exercise has long demonstrated the benefits of physical activity for health, cognitive function, productivity in the workplace and much more. The medical benefits of adequate activity can allow people to shape their own health destiny, and for those with chronic conditions, it can help manage, reduce or even resolve those challenges. Exercise is clearly a preventive medicine, holding the key to health, quality of life and work productivity. The current transition of medicine in recognizing the importance of exercise and lifestyle for chronic conditions and injuries is as important as other phases of major change in healthcare. Read Article...

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