Club Insider

The Club Insider Archives: February 2022

Something to Behold!

By: Norm Cates

Norm CatesNorm CatesThis wordsmith has been at the keyboard for 29 years now, crafting Club Insider Cover Stories, Special Interest Articles and monthly Norm's Notes, all of which provide a perspective that you will not find anywhere else in our wonderful health and fitness club industry. And, during those 29 years, I have taken great pride in the fact that I "Tell-It-Like-It-Is." When I go to work writing any article, you, as one of our esteemed readers of Club Insider, should have faith that I have found and shared something very well worth your time reading and that I've told that story or discussed that topic with no holds barred. I predict that, by the time you have read this truly amazing story of VICTOR and LYNNE BRICK, two of the greatest creators I've come across in my 47 years in our industry, you're going to be saying to yourself... "WOW! Norm was NOT kidding when he entitled the Brick's cover story: BRICK POWER... Something to Behold!" Read More

Exercise IS Medicine
By: Mike Alpert

Mike AlpertMike AlpertWhen I was a kid growing up, I don't ever remember hearing the words Alzheimer's or Dementia. I heard about mental illness but not a specific disease that caused the progressive mental deterioration that occurs in middle or old age due to generalized degeneration of the brain. It is the most common cause of premature senility. And, it seems that we are hearing more and more about people being affected by this awful disease all the time. Read More

Maximizing YOUR Sales Model
By: Karen Woodard-Chavez

Karen Woodard-ChavezKaren Woodard-ChavezThere are several sales models in our industry, and the point of this article is not to claim that one is better than another and try to convince you to change your model. The point of this article is to maximize whichever model you utilize so that you can more effectively grow your business. The three models I most commonly see in this business are outlined as follows... Read More

Top Financing Options For Your Gym Business
By: Jim Thomas

Jim ThomasJim ThomasAre you seeking financing to open a new gym or expand your current gym business and are wondering where to turn to for funding? Finding financing for a gym business is always a challenge, but as a gym owner, you now have more financing options than ever before thanks to a number of creative web-based businesses offering new alternatives such as crowdfunding and peer-to-peer lending. Banks? They are just the beginning of the journey. Here's an updated guide to gym business financing options you should know about as you seek funding for your gym business... Read More

Is Selling Your Team's Strong Suit?
By: Jeffrey Pinkerton

Jeffrey PinkertonJeffrey PinkertonWhen my college-aged son was in his junior year, as a Christmas gift, we decided to give him a new suit. We have always been practical gift givers, and this one fit the timing of life quite well, as we knew that fraternity formals, upcoming job interviews and future friends' weddings were on the horizon. We were also fairly certain that he was done growing. I took him to a well-known, brand-name, somewhat ordinary men's store; however, the sales interaction that we experienced was anything but ordinary. Two hours later, as we left the store, energized from the experience and a little face-sore from laughing and smiling, my son looked at me and said, "Is it just me, or was that guy an INCREDIBLE salesman?" It was a masterclass in service and in selling. Read More

Crunch Continues to Climb Entrepreneur's Annual Franchise 500
PORTSMOUTH, N.H. - Crunch ranks in the Top 10% of all franchises in Entrepreneur Magazine's 2022 Franchise 500, the world's first, best and most comprehensive franchise ranking. The highly competitive Franchise 500 ranks Crunch as #43 for its outstanding performance in unit growth, financial strength and stability and brand power. Read More

Jonas Fitness, Inc. Announces Tony Autin as President
WEBSTER, TX - Jonas Fitness, Inc., a leading provider in enterprise club management software and payment solutions, announces Tony Autin as President of the organization. Autin, who has held the role of Executive Vice President of Research and Development at Jonas Fitness, Inc. since 2020, will assume official responsibility for the company's overall leadership and direction. He will also work closely with the executive team to formulate and implement ongoing strategic plans. Read More

Norm's Notes for February 2022
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Founder and Tribal Leader Since 1993 checking in with our 338th monthly edition! Let's have some FUN today! To accomplish that, let me start this month's Norm's Notes with this special celebration writing: GO DAWGS! WOOF! WOOF! WOOF! Read More

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