The Club Insider Archives: January 2015
Cincinnati Sports Club
25 Years of Health, Wellness and Social Excellence
By: Justin Cates
Justin CatesHappy New Year and welcome to 2015! To begin this hopefully exciting and successful year for our great industry, we want to share with you a story of true club success. We hope you can learn from it as well as use it as motivation while running your facility and serving your customers this year. This month, celebrating its 25th year in business, we share the story of the Cincinnati Sports Club (CSC). Read More...
The State of the Health Club Industry Today
By: Thomas Plummer
Thomas PlummerWhat terrifies us in this business, and then causes mass panic and overreaction, usually turns out to be the invisible monster under your child's bed that is all imagination and dust balls. It's never the horrible reality we imagine. We see something new. It's something we don't understand, and we are immediately scared that it will destroy us. Read More...
Why We Fail At Booking The First Appointment And What We Can Do About It
By: Ron Alterio
Ron AlterioIt's January, and there isn't a busier time of the year for our industry! Get your processes and culture right, and you can sign up a boatload of members and make a whole lot of money. Heck, let's face it, you can do a whole lot of things wrong this time of the year and still make more money! For most operators, the January and February season is like going fishing in a barrel. Even better, tapping into the influx of new members this time of year also happens to be the most cost effective way to drive more PT revenue. You have already invested the marketing dollars, their emotions are sky high, they showed up for a tour, and you have created enough value in your entry-level product (the membership) to get them to join. Now, it's simply a matter of booking that first appointment, having them show up and driving more PT revenue right? WRONG!!! Read More...
Club Legal Considerations for the New Year
By: Paul R. Bedard, Esquire
Paul R. Bedard, EsquireGiven the effort required to create a financially successful health club, it is imperative to protect your business by minimizing your legal risk. Potential legal issues, like sales objections, are best addressed by acting preemptively. The first quarter of each new year is as good a time as any to take stock of your preparedness for the legal hazards that lurk within our industry. This article has been produced by request of Club Insider Publisher, Norm Cates, to help club owners and operators focus on important legal matters for their clubs and deal with them appropriately. Read More...
What Is The Relationship Between Club Design And The Prices It Can Charge?
By: Bruce Carter
Bruce CarterThere's a purchase psychology saying that the "Eye Buys." In other words, what someone "sees" strongly determines what he buys. Relating to clubs, things like facilities, programs and price are all key. Yet, what a club looks like plays heavily in someone's decision to join or not. Read More...
Twelve Enlightening Business Insights for the New Year
By: Stephen Tharrett
Stephen TharrettWinter is upon us, and we've just finished being immersed in the season of merriment involving gift giving, feasting and celebrating with friends. Our business persona was engrossed in the details of juggling a variety of business loose ends, including making sure the business year ended on a strong note, budgets and plans for the New Year were finalized and hoping our business embarks on an enlightened beginning to the New Year. Consequently, at ClubIntel, we wanted to bring forward business insights that we believe could help make 2015 a great year for your business. Staying with the theme of the just-passed Holiday Season, we've put together our list of 12 key insights for the New Year. Read More...
15 Ways To Avoid Exercise Disaster
By: Michael Lipowski
1. Routinely change the plane. I'm not talking about transferring airlines from one trip to the next; I'm talking about the angle --the plane of motion-- you perform your exercises on. While everyone loves to talk about the need to "change things up" to avert plateaus, the real benefit of multi-angle training is minimizing wear and tear on the joints and soft tissue from performing the same exercise in the same plane of motion on a weekly basis. How many rotator cuff surgeries could've been avoided if only those guys didn't bench press every freakin' week for seven years straight? Read More...
Doubling The Success Of New Members
By: Will Phillips
Will PhillipsJanuary is always the strongest sales month for your health club. The January joiners also have the highest dropout rate. This article will give you some new insights that have the possibility of dramatically increasing the retention of new members. Read More...
Programming For The "Fun Of It!"
Pricing Small Group Training Programs
By: Laurie Cingle
Laurie CingleThere are two types of small group training (SGT) offered in fitness centers: (1) programs with clear start and end dates, and (2) programs that are continuous and ongoing (no clear start/end date). Here are suggestions for setting realistic and profitable pricing for the former, Small Group Training Programs that have clear start and end dates. Before beginning, consider... Read More...
Weight Loss Goes Beyond "Eat Less, Move More"
From the January 2015 Harvard Heart Letter
BOSTON, MA - The start of a new year often rouses a resolve to lose weight, a goal that's especially important for people prone to heart disease, reports the January 2015 Harvard Heart Letter. Carrying too many pounds can boost blood pressure, blood sugar and cholesterol, all of which burden the heart. Read More...