Club Insider

About Norm Cates

Norm CatesNorm Cates

Norm Cates, Jr. is the Founder of Club Insider, now in its 30th year of publication, and its Tribal Leader Since 1993. He is a 50-year veteran of the health, racquet and sportsclub industry. As IHRSA’s First President and a Co-Founder of the Association with Rick Caro and five others, in 1981; the 2001 DALE DIBBLE Distinguished Service Award winner, one of IHRSA’s highest honors; and Club Industry's Lifetime Achievement Award winner in 2017, Norm Cates, Jr. is a highly decorated veteran who cares about you. And, he wants to hear from you.

Phone: (770) 635 - 7578
Email: Norm@clubinsideronline.com

Previous Articles

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Body Pump Attracting Club Industry Leaders
Rich Boggs, Tony deLeede and Ron Franco To Be Featured At IHRSA BodyPump Class!

February 1998 - Read Article...

Body Pump Is Here!
September 1997 - Read Article...

Body Pump Testimonials
November 1997 - Read Article...

Body Training Systems = Quality
Part I

September 2006 - Read Article...

Body Training Systems = Quality
Part II

October 2006 - Read Article...

Body Training Systems Announces "New and Improved"
April 2005 - Read Article...

Body Training Systems by The Step Company Energized IHRSA 2000
April 2000 - Read Article...

Body Training Systems Changes Landscape For Smart Club Operators
July 2002 - Read Article...

Body Training Systems Update
World Class BTS Facilities Go Platinum!

January 2004 - Read Article...

Body Training Systems Update
February 2003 - Read Article...

Body Training Systems' Side of the Story
January 2008 - Read Article...

Boycott Baseball!
August 1994 - Read Article...

Brent Darden and Everett Aaberg Perfect The TELOS Texas Turnaround!
A Report and Interview With TELOS Fitness Center Co-Owners

July 2007 - Read Article...

Brian Evans' American Family Fitness Clubs
A Class Act In Richmond, Virginia

January 2009 - TRUST. Hey folks... I bet that word will make some of you remember Club Insider's June 2008 edition, in which this author brought forth the argument that for our industry to truly begin to tap into the 260 million U.S. citizens who are not now doing business with us... we would have to build trust in our communities. Brian Evans has made trust building in the Richmond, and Central (Fredericksburg) Virginia-area, where he owns and operates 7 upscale American Family Fitness clubs, a mainstay of his operation. Read Article...

BRICK POWER...
Something to Behold!

February 2022 - This wordsmith has been at the keyboard for 29 years now, crafting Club Insider Cover Stories, Special Interest Articles and monthly Norm's Notes, all of which provide a perspective that you will not find anywhere else in our wonderful health and fitness club industry. And, during those 29 years, I have taken great pride in the fact that I "Tell-It-Like-It-Is." When I go to work writing any article, you, as one of our esteemed readers of Club Insider, should have faith that I have found and shared something very well worth your time reading and that I've told that story or discussed that topic with no holds barred. I predict that, by the time you have read this truly amazing story of VICTOR and LYNNE BRICK, two of the greatest creators I've come across in my 47 years in our industry, you're going to be saying to yourself... "WOW! Norm was NOT kidding when he entitled the Brick's cover story: BRICK POWER... Something to Behold!" Read Article...

Burnout
Myth or Reality?

July 1994 - Read Article...

Busy Body Bankrupt!
May 2001 - Read Article...

Carlos Dixon Energizes Clubs Through Impact Design Concepts
March 2004 - Read Article...

Caro and Brentwood Move Fast On Growth Build-Up Strategy
October 1999 - Read Article...

Caro Launches Market Vision
May 1994 - Read Article...

Carol Nalevanko
Making a Village for Health and Fitness

January 2012 - Carol Nalevanko was born in Texas City, Texas, and her Dad was an Air Force man. She really got to see the world while growing up, and as do most youngsters who grow up in a military family, she developed a great love for travel. Carol graduated from the University of South Dakota in 1979 with a degree in Recreation Administration and started to work in the health club industry right out of college. Read Article...

Casey Conrad - Talented... Driven... Respected
An Interview With Club Business Guru, Casey Conrad

September 2000 - Read Article...

Casey Conrad is Cooking With Health Inspirations!
February 2002 - Read Article...

Casey Conrad... Getting It Done!
An In-Depth Interview With Norm Cates, Jr.

October 2006 - Read Article...

Catching Up With Cary Wing, Ed.D.
Executive Director of Medical Fitness Association

August 2009 - Following the completion of the Medical Fitness Association (MFA) Institute, we contacted MFA Executive Director, Cary Wing, Ed.D., to obtain an update on things with the Association. Here is the interview conducted by phone with Cary on July 30th. Read Article...

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