Club Insider

About Norm Cates

Norm CatesNorm Cates

Norm Cates, Jr. is the Founder of Club Insider, now in its 30th year of publication, and its Tribal Leader Since 1993. He is a 50-year veteran of the health, racquet and sportsclub industry. As IHRSA’s First President and a Co-Founder of the Association with Rick Caro and five others, in 1981; the 2001 DALE DIBBLE Distinguished Service Award winner, one of IHRSA’s highest honors; and Club Industry's Lifetime Achievement Award winner in 2017, Norm Cates, Jr. is a highly decorated veteran who cares about you. And, he wants to hear from you.

Phone: (770) 635 - 7578
Email: Norm@clubinsideronline.com

Previous Articles

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U.S. Surgeon General's Report Promotes Exercise!
July 1996 - Read Article...

Universal Gym Chapter 11 Leaving Customers High & Dry
November 1997 - Read Article...

Universal Gym Equipment Company Is Resurrected!
August 1999 - Read Article...

Universal Gym Equipment Files Chapter 11
August 1997 - Read Article...

USA Health Technologies Aggressively Acquiring Clubs
June 1995 - Read Article...

Use the Pros!
December 2007 - Read Article...

VFP Achieves 500 Club Milestone
An Interview With CEO Daron Allen

February 2008 - Read Article...

Visual Fitness Planner Launches VFP Sales Fusion System
September 2010 - Club Insider is very happy to have supported the mission of Visual Fitness Planner (VFP) for the past six years with VFP's advertising placements and our editorial support from time to time. As VFP launches their new Sales Fusion System, they're combining the power of three high-tech organizations, Visual Fitness Planner, TouchPoint Technology and Gym I.Q. to create a powerful new system called the Visual Fitness Planner Sales Fusion. Read Article...

Visual Fitness Planner Reaches 600-Club Milestone!
February 2009 - The energetic young man I call "Rocket Man," Daron Allen, a/k/a the CEO of Visual Fitness Planner, is on cloud nine these days. First, he's on cloud nine because Daron and his lovely wife, Traci, have just had a new family member arrive and she is named Ainsley Siena. And, of course, Daron is really excited and happy because Visual Fitness Planner, the brainchild of Mario Bravomalo 10 years ago, has now been installed in 600 clubs. Read Article...

Visual Fitness Planner's 4th Annual IHRSA Seminar Loaded With Gold Nuggets!
Part II

May 2014 - The health and fitness club industry has evolved dramatically over the past ten years with the advent of low-price clubs across the country. The organization that has gotten the most fame (and yes, criticism) for this evolution in American health clubs has been Planet Fitness. But, truth be told, there are many other organizations that have gone that route. Read Article...

Visual Fitness Planner's 4th Annual IHRSA Seminar Loaded With Gold Nuggets!
Part I

April 2014 - Over the course of 21 years of publishing Club Insider, we've published very few cover stories about non-club owner/operators. However, this cover story is very special because we're showcasing the knowledge and experience that five of the top health and fitness club owner/operators in the world shared with our industry at the 2014 IHRSA Trade Show and Convention in San Diego. The panel was hosted by Visual Fitness Planner (VFP) and moderated by Daron Allen, CEO of VFP. I chose to produce this cover story because, after attending the Seminar entitled, 90 Minutes with the Most Connected Club Owners in the World, I was sure this information would help many in our great industry understand why panelist Maria Parella-Turco said to all who were listening that, "I think that the birth of the boutique studios is the best thing to happen to us." Read Article...

Visual Fitness Planner...
Open The Door To More Club Business Success!

September 2004 - Read Article...

Wall Street... What The Experts Think About The Health Club Industry
Part I

June 2005 - Read Article...

Wall Street... What The Experts Think About The Health Club Industry
Part II

July 2005 - Read Article...

Wareing's Gym...
The Oldest Health Club in America

October 2015 - During all of my travels across America, visiting literally thousands of clubs, I've never come across a situation like this one, in which the late John Wareing, Founder of Wareing's Gym, has been memorialized with a beautiful monument that was created and installed by members of his Virginia Beach, Virginia community in memory of Wareing. Read Article...

Welcome to Atlanta!
June 1996 - Read Article...

Welcome to Elizabeth Clark...
IHRSA's New President and CEO!

October 2021 - As the author of this month's very special Club Insider Cover Story featuring Ms. Elizabeth Clark, a/k/a Liz, I started this special production with the idea of providing all of you with an in-depth, thorough and informative introduction of Liz Clark so that you, our esteemed readers, could really get to know her and will find her to be as special as I've found her to be after spending an hour on the telephone with her. During this enlightening and fun hour speaking with Liz, I found her to be vastly experienced in the trade association world, dedicated, talented, remarkably in touch and extremely determined to be the BEST SHE CAN BE in her new IHRSA leadership role as our President and CEO. Read Article...

Western Reserve Club Closes
September 1995 - Read Article...

What Scudder Thinks
Questions and Answers With Michael Scott Scudder

February 2007 - Read Article...

What The Guys With The Money Think
September 2008 - Publisher's Note: Rick Caro's 12th Annual Financial Panel at IHRSA 2008 in San Diego, CA included: Rick Caro, President of Management Vision, New York City, NY; Matt Carroll of WestView Capital Partners, Boston, MA; Ed Aaron of RBC Capital Markets, Denver, CO; Doug Lehrman of North Castle Partners, Greenwich, CT; and Joe Pellegrini, formerly with Wachovia Securities. Read Article...

Why IHRSA Open Forum Will Be Important
February 1995 - Read Article...

Why Join IHRSA and Support the ILC?
June 2007 - Read Article...

Why Make It Fun?
June 1994 - Read Article...

Why the YMCA Should Pay Taxes
Part I

January 2000 - Read Article...

Why the YMCA Should Pay Taxes
Part II

February 2000 - Read Article...

About Our Authors

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