Club Insider

About Norm Cates

Norm CatesNorm Cates

Norm Cates, Jr. is the Founder of Club Insider, now in its 30th year of publication, and its Tribal Leader Since 1993. He is a 50-year veteran of the health, racquet and sportsclub industry. As IHRSA’s First President and a Co-Founder of the Association with Rick Caro and five others, in 1981; the 2001 DALE DIBBLE Distinguished Service Award winner, one of IHRSA’s highest honors; and Club Industry's Lifetime Achievement Award winner in 2017, Norm Cates, Jr. is a highly decorated veteran who cares about you. And, he wants to hear from you.

Phone: (770) 635 - 7578
Email: Norm@clubinsideronline.com

Previous Articles

Showing 1026 - 1050 of 1091 Articles

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The Real Greenmaple Wellness, Inc.'s Effort to Help Clubs Avoid Litigation Due to Website Plagiarism
August 2007 - Read Article...

The REAL Greenmaple Wellness...
A Valuable Lesson

June 2007 - Read Article...

The River Valley Club Soars After a Rough Start
The Evolution of a Huge Mess to a Huge Success!

June 2012 - This industry has some really talented owner/operators, and I'd argue that the three individuals I interviewed for this story are some of the most talented people in our business anywhere. This author should know talent when he sees it, and I SEE it in these three. In addition to Joe Asch and Jennifer Poljacik (COO), Jeff Russo is a professional club consultant who specializes in personal training sales and service delivery with his Pro Fitness Program Company. Read Article...

The Sales Makers
Masters of Club Membership Sales

May 2000 - Read Article...

The Schwartz Family
50 Years of Success at Midtown Athletic Club

November 2020 - The year is 1970. A new decade arrives, the space race has been won and Tennis Corporation of America, TCA (now Midtown Athletic Club) opens its doors. A gallon of gas is 36 cents, and the cost of a new home is just over $25,000. It was a different time. Fast forward to today, and Midtown Athletic Club is now celebrating 50 years of success. Founded by Alan Schwartz and his father, Kevie Schwartz, the family business is now four generations deep, with Alan's son, Steven Schwartz, as the company's CEO, and Steven's son, Alex Schwartz, as the company's Director of Marketing. The Midtown of today is night and day compared to the TCA of the early days, but it was not an overnight change. The key tenet of reinvestment into the business has led to a steady evolution of the company over the years. Read Article...

The Second Great Wave
Why Clubs Should Consider Alliances With Hospitals and Doctors

January 1995 - Read Article...

The STEP Company Becomes Body Training Systems
June 2001 - Read Article...

The Step Story
December 1993 - Read Article...

The Thomas Plummer Company...
"In A Class All By Itself!"

February 2006 - Read Article...

The Thoreau Club, Camp and Outdoor Center
A Pulis Family Work of Art!

October 1998 - Read Article...

The Works Athletic Club Sold to Hospital
September 1995 - Read Article...

The Year 2000 In Review
December 2000 - Read Article...

They Are At It Again!
BTS Launches Body Defense Systems

March 2003 - Read Article...

Thomas Plummer
The Man. The Mission. The Message.

May 2002 - Read Article...

Thomas Plummer Seminar In Birmingham, Alabama
April 2006 - Read Article...

Thomas Plummer... A Teacher That Makes it Fun!
Thomas Plummer Company Alliance Makes Sense For The Club Industry

August 2001 - Read Article...

Tim and Liz Rhode
The "Club of the Future" Is Here! - Part I

March 2001 - Read Article...

Tim and Liz Rhode
The "Club of the Future" Is Here! - Part II

April 2001 - Read Article...

Tim Mansour
First Ever To Win SBA Award!

September 1997 - Read Article...

Tim Mansour Wins Small Business Person of the Year Award
June 1996 - Read Article...

Tim Richards, Club Veteran, Passes Away Suddenly
January 2011 - Philanthropist and club business pioneer, Founder of Orchard Hills Athletic Club and IHRSA Founding Member, Tim Richards, died suddenly on January 4, 2011. Tim Richards was born on August 14, 1941 and passed away on January 4, 2011. He is survived by his wife Sheila and four children; Jen, Andrew, Ken and Camilla. Read Article...

Tom Behan and Andrew Eker - Alaska's Club Force
An Interview With New IHRSA President and The Alaska Club's Co-Founder and Co-Owner Tom Behan and Co-Owner/President Andrew Eker

January 2003 - Read Article...

Tony and Gail deLeede Launch ActiveXL
The Goal is "Walking Billboards" Around The World!

February 2005 - Read Article...

Tony deLeede
Club Industry Super Star!

November 1999 - Read Article...

Tony deLeede Launches Cardio Theater Express
January 1995 - Read Article...

About Our Authors

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