About Will Phillips
Will Phillips
Will Phillips has over twenty-six years of practical experience as a management consultant in thirty-four industries and nine countries. For the last nineteen years, he has chaired executive roundtables for owners of leading health clubs. Over ninety industry leaders participate in eight Club Roundtables. His input and out-of-the-box thinking about the club business has added immeasurably to the growth, profit and strategic positioning of these clubs.
Phone: N/A
Email: Will@RexRoundtables.com
Previous Articles
Showing 51 - 66 of 66 Articles
Social Bonding, Tribes and Affinity Groups
A Solution to the Retention Challenge
March 2009 - As health clubs succeeded in the 90's, many entrepreneurs and franchisors were attracted to this healthy growth industry. The old timers then began asking, "How do I differentiate myself?" Some old timers differentiated by lowering prices to compete, but the smart old timers began looking for real points of differentiation. One differentiator that has emerged is social bonding, and this has occurred almost as a byproduct of club programming. Read Article...
Staffing and Strategy
The Hidden Calamity In Many Health Clubs
December 2006 - Read Article...
Staying the Course
Nine Factors
January 2009 - Several clubs who have strong, proactive marketing programs and well-developed sales training and management systems showed strong gains (5-9%) in Fall sales. Most seem to be finishing the year with higher profits and lower sales. This reflects a long-term commitment to regular cost cutting and building non-dues revenue. Read Article...
Strategic Thinking For The Big Chill
February 2008 - Read Article...
The Fourth Wave of Customer Service
Part I
February 2012 - In 45 years of consulting with businesses of all kinds, I have seen customer service evolve into what I would now call its Fourth Wave. The first wave was, "Here it is; take it or leave it." The second wave emerged as businesses discovered that a welcoming and pleasant manner could give them an edge. Read Article...
The Next Generation Health Club
May 2011 - In reading about the Xdream bikes, which simulate the experience of riding outdoors with gears, brakes, handlebars, pedal cranks and seat sensors, I learned that it's an outdoor product that accurately simulates the experience of riding outdoors. Riders have a choice of four different terrains. Read Article...
The Unsolved Problem in Our Industry
Part I
January 2014 - By the time you're reading this, you should have had a great January sales season. Health clubs have solved the first industry problem, which is how to get people to join. We have not solved the second problem, which is how to get them to stay. Read Article...
The Unsolved Problem in Our Industry
Part II
February 2014 - Clubs know how to add members. Lots of members; they just can't keep them. Retaining members is how we describe it. I believe a more accurate description is "clubs do not know how to help members build exercise habits." Read Article...
Time For Change?
November 2012 - After 20 years, it's time for a change. The evidence is in, and disruptive business models that change the game invariably begin outside your industry. Read Article...
Time to Catch Up?
March 2013 - So, 50 percent of your walk-ins choose not to join? Or, maybe it's only 30 or 40 percent? Any of those percentages is rather amazing. The vast majority of shoppers walking into a store will leave with a bag of products in hand. Read Article...
Toothpaste as a Model For Your Club's Growth
April 2012 - Before Pepsodent hit the market, only 7% of Americans had toothpaste in their bathrooms. A decade later, it was up to 65%. For your target market, it is likely over 95%. This is real market penetration. Read Article...
Trust
The Primary Fuel Rod
April 2006 - Read Article...
What If Everything You Have Prepared For Is Irrelevant?
February 2009 - You can now marshal evidence that this is not true. Or, you can explore in what ways it is true for your life, your family and your business. And how, by believing this, you gain an edge. Someone has to get out of the box every now and then. Read Article...
What Your Club Can Learn From a Grocery Store
October 2012 - Recently, an REX Roundtable visited one of Wegman's grocery stores for several hours. You may ask, "What does a grocery store have to do with a health club?" This article will help you understand the power of learning from outside your industry. Read Article...
Why Plans Fail
April 2007 - Read Article...
Younger Next Year
How To Live Like Your Fifty Until You're Eighty and Beyond
September 2005 - Read Article...
Showing 51 - 66 of 66 Articles
