Club Insider

About Karen Woodard-Chavez

Karen Woodard-ChavezKaren Woodard-Chavez

Karen Woodard is President of Premium Performance Training in Boulder, Colorado and Ixtapa, Mexico.

Phone: (303) 417 - 0653
Email: karen@karenwoodard.com

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Five Steps to Boost Non-Dues Revenue in 2018
Part I

November 2017 - Let's close out the 4th quarter with this 2-part article that will enhance something we all know is the foundation of our business: Clubs that have a higher % of Non-Dues Revenue (NDR) enjoy a higher level of member retention. We know that members who engage in NDR services: 1. Use the club more often; 2. Get better results; 3. Continue to spend more in the club; and 4. Remain as members longer than those who don't engage in NDR services. However, what we know and what we do aren't always the same thing. Read Article...

Five Steps to Boost Non-Dues Revenue in 2018
Part II

December 2017 - In last month's edition of Club Insider, we ran Part I of this 2-part article. This is Part II. The first few paragraphs are worth repeating/rereading: Let's close out the 4th quarter with this 2-part article that will enhance something we all know is the foundation of our business: Clubs that have a higher % of Non-Dues Revenue (NDR) enjoy a higher level of member retention. We know that members who engage in NDR services: 1. Use the club more often; 2. Get better results; 3. Continue to spend more in the club; and 4. Remain as members longer than those who don't engage in NDR services. Read Article...

Five Tools to Maximize Your Winter Selling Season
January 2017 - There is no doubt January is busy... So busy that, at times, it feels like you can't fully do your job or completely do your job, which means certain elements may get missed or be omitted. That's a big mistake that will hinder your sales success. Make sure you are consistent with the following Five Tools with each and every prospect/member. Consistency is the key to making a good January a great January and a great January a strong February, March and April. Read Article...

Focus
Your Tool for Sales Excellence

August 2005 - Read Article...

Get The Real Picture Of The Business
August 2004 - Read Article...

Getting an Appointment With the Appointment-Resistant Caller
May 2009 - Most clubs are reporting that the new membership in-quiries for both phone and those who walk into the club are down. When we do get a call or someone who walks in, we want to maximize the return on the dollars that created that inquiry. This short article will give you some distinctive tips on how to maximize appointment setting and show ratios on every phone call even with the appointment-resistant caller. Read Article...

Guaranteed Sales Increase
March 1999 - Read Article...

Handling Objections on the Tour
September 2000 - Read Article...

Have You Lost That Lovin' Feelin'?
February 1997 - Read Article...

How Effective Are Your Sales Meetings?
August 2015 - In the health and fitness industry, specifically on the club side, sales meetings vary in frequency, purpose, value and consistency compared to other industries. If there is a wide variance in these factors, there could also be a wide variance in the effectiveness of the meetings. The bottom line with sales meetings is that they are designed to increase sales. This article will provide some insight into how to make your sales meetings more effective in increasing your sales. Read Article...

How To Give and Receive Feedback
March 2015 - Sometimes we feel like we are on eggshells when we need to give or receive feedback. This article will discuss why that is and how to eliminate the eggshells, the differences and detriments of a "culture of nice" versus a "culture of feedback" and how to give and receive feedback so it is helpful and not perceived as a personal attack. The goal of this article is to breathe new life into your professional and personal conversations. Read Article...

How To Guarantee Sales Success During Economic Shifts
November 2001 - Read Article...

Impact Your Retention, Membership Sales & Bottom Line In 15 Minutes Per Day
May 1998 - Read Article...

Implementing an Etiquette, Courtesy and Communication Skills Component to Your Staff Training
April 2003 - Read Article...

Increase Profit By Reducing Staff Turnover
March 2003 - Read Article...

Intentional Excellence vs. Accidental Excellence For the Club and Revenue Producing Staff
September 2013 - Have you ever had the experience of having a terrific month at the club? Net was high, you enrolled a ton of new clients or you blew your membership sales goals out of the water and you felt like luck was on your side... If so, that is not a good thing. Read Article...

Inviting Difficult Conversation
February 2018 - Let's start with a moment of truth. When someone says to you, "We need to talk," what is your first response? Is it, "Absolutely, what would you like to discuss," or is it more of, "Uh-oh, what did I do wrong?" with a sinking feeling of dread? Similarly, what is your feeling when you are the person who is saying, "we need to talk?" If you're one who's inclined to avoid difficult conversations rather than invite them, I urge you to think about the trade-off. You are trading short term comfort for long term dysfunction. Instead, I encourage you to be brave enough to start a conversation that matters. If you do not, you will constantly repeat what you do not repair. Read Article...

Is Your Club Mining Gold?
March 2009 - This article is a recap of the major points from a webinar that CheckFree, now named Fiserv and I hosted for the industry in January. Fiserv and I have been offering the webinars on various topics since December and will continue to do so through December 2009 on various topics of successful club operations. In our industry, we have the very good fortune of having a steady stream of Members coming through our doors each day. Read Article...

Is Your Organization Culturally Congruent?
May 2017 - What??? Is my organization culturally congruent?? What does that even mean? It means that the stated culture and the existing culture are the same. It means we walk our talk at all levels, guaranteed, rather than just talk our talk. Read Article...

Is Your Organization's Culture Independent or Integrated?
Part I

March 2017 - In your organization, do you have an integrated culture or an independent culture? Do this simple comparison, and it will become very clear to you. Read Article...

Is Your Organization's Culture Independent or Integrated?
Part II

April 2017 - In Part I of this article, you were exposed to the elements that outline differences between organizations that operate in an independent culture and organizations that operate in a more integrated culture (included as a sidebar). You were also asked to determine which culture your organization most resembled. In Part II, we will discuss tools you can utilize to become more of an integrated culture. Read Article...

Is Your Team Committed or Compliant?
October 2016 - When you think about your staff --your entire staff-- are they committed or compliant? W-w-w-wait... before you answer that, perhaps we should be clear about the difference in definition. Committed is defined by taking personal responsibility for the completion of an initiative or task. What it looks like is your staff going above and beyond, looking for ways to do it even better with total buy in to the purpose. I know you all have some "rock stars" who are committed. I know some of you also have "rocks" that just show up. Compliant is defined by staff doing what they are told to do. They will not do things until told to do so or think on their own about how to do it better. The problem with this is that you, as the manager, always have to be there to tell them what to do. Read Article...

Keys to Effective Listening For Professional and Personal Purposes
February 2000 - Read Article...

Lead Generation Basics
Create, Don't Wait

June 2003 - Read Article...

Lead Generation Basics
Create, Don't Wait

August 2002 - Read Article...

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