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About Sandy Coffman

Sandy CoffmanSandy Coffman

Sandy Coffman is the president and owner of Programming For Profit. She brings over 30 years of professional staff training to health clubs and recreational facilities. She was part owner, program director and staff trainer for three multipurpose facilities in Milwaukee, Wisconsin for 11 years and now consults, trains and gives extraordinary motivational and educational presentations for businesses and corporations worldwide. She has also made an enormous impact educating the industry on marketing and programming to the older adult market.

Sandy is a dynamic professional presenter who specializes in customer service, communication skills, client retention, programming, niche marketing and staff evaluation. She is a featured speaker at most major conferences every year, including Athletic Business, Club Industry, the USTA and IHRSA.

Phone: N/A
Email: SLCoffman@aol.com


Previous Articles

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Programming Tip of the Month
Exercise + Nutrition = Healthy Lifestyles

January 2011 - This is the time of the year when "diet and exercise" are the main topics of conversation among your members, especially your new members. Very few clubs, however, have an organized nutrition and weight loss program to complement the many exercise programs that they offer. There are great professional turn-key programs available to you which I strongly suggest you consider. Read Article...

Programming Tip of the Month
Dancing Like the Stars

January 2012 - Okay, you've got lots of new members right about now. Let's get them started and keep them coming back for more. Let's also offer a new program for all your existing members and a fun program to attract all the inactive members who are coming back for a new beginning. Read Article...

Programming Tip of the Month
The Goal of Programming is Retention

February 2009 - The objective of every program is to get members to use the club, enjoy the club and therefore come closer to becoming a retained member. But members do leave our clubs. Why? These are the excuses we've heard for years and still hear today (In fact, you are probably hearing many of them now from the members who joined your club in January!) "I'm not using the club enough," or "I don't have time." Read Article...

Programming Tip of the Month
Yoga Bears!

February 2010 - Last month, I wrote about the importance of programming for kids. Certainly, one of the best places to start is with the very young, together with their parents, grandparents or caregivers. It will encourage family fitness and family retention. I love this one... Read Article...

Programming Tip of the Month
Programs... Promotions... Professionalism

February 2011 - Hopefully, you are running specific programs for profit, participation and retention expressly to service your new members from your January influx, existing members, returning members and those members with trial months from the holidays. The way you present your programs can be compared to an impressive presentation of a gourmet meal. Professional presentations create excitement and enthusiasm. Read Article...

Programming Tip of the Month
Get Your Act Together!

February 2012 - Specialty programs are programs that are run annually, seasonally or as one-time special events. Specialty programs can be run with many different formats and focus on many different niches. They will usually involve several activity areas and departments in the club and almost always will require support and participation by the entire staff. Read Article...

Programming Tip of the Month
Spring Into Spring With The "Three 4 Three" Program

March 2009 - You need to have several programming calendars working in your club at all times. But, one that is essential is the "Seasonal Programming Calendar." Summer, Fall, Winter and Spring need to be celebrated with special programs that your members can look forward to each year. Read Article...

Programming Tip of the Month
A Club Within Your Club

March 2010 - Spring is here! Ya-a-a-a-a-y!!! Take advantage of this upbeat season and give a little upbeat to your spring programming menu. This is the perfect opportunity to get WALKING CLUBS and RUNNING CLUBS started. Read Article...

Programming Tip of the Month
The Importance of "Play" In Your Programs...

March 2011 - Every now and then, it's time to revisit the phrase, "mind, body, spirit," and think about what it means to a complete fitness and wellness program. The experience of an exercise program is probably key to the result of it. It's actually quite simple. Read Article...

Programming Tip of the Month
Senior Day With A Beginning

March 2012 - The success of our business can be attributed to successful NEW BEGINNINGS! May, which is coming fast, is National Senior Fitness Month, and a great reason for a new beginning program for seniors. Senior Day With A New Beginning is a 1-day special event designed for clubs that want to increase their membership, grow their senior programs and provide visibility to the community as well. Read Article...

Programming Tip of the Month
Becoming an "Inclusive" Industry

April 2010 - As most of you know, I am always looking for new programming opportunities and ways to market your club through innovative programming ideas. Read Article...

Programming Tip of the Month
Meet New People, Get Some Exercise and Have Fun!

April 2011 - Programming ideas can be gleaned from many different activities. Here's an example of a successful program that you may use as is or adapt to other areas of your club. Read Article...

Programming Tip of the Month
Three Programming Tips - Guaranteed Successful

May 2009 - f I had to rename my book, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, I would name it Make It Fun! because that's exactly what great programming does for the fitness clubs of our industry. Programming is the part of our business that taps into your creative juices and allows you to truly bring the world of exercise, fitness and wellness into an enjoyable, fun and social experience for your member. The results are happy, healthier members and a growing, profitable business for you. Read Article...

Programming Tip of the Month
Have Fun This Summer! Programming for Kids...

May 2011 - Kids and kids' friends... What a wonderful opportunity for a new season of Programming for Profit! Don't miss out on 2, 4 or 6-week programs to keep your club jumping with energy and excitement this summer. Get your creative juices flowing with the following. Read Article...

Programming Tip of the Month
The Importance of Play in Your Programs

June 2009 - Every now and then, it's time to revisit the phrase "mind, body and spirit" and think about what it means to a complete fitness and wellness program for all the niches --interests, skill levels, schedules, personalities, ages and genders-- in your club. Mind, body and spirit tells us that the experience of an exercise program is key to the result of it. It's actually quite simple. The mind and spirit will dictate what the body will do, and if the mind and spirit emits a positive attitude, it will lead to a positive experience and a positive result. Read Article...

Programming Tip of the Month
Sprechen Sie "Fun?"

June 2010 - I recently returned from Heidelberg, Germany where I had the opportunity of speaking to 50 of our soldiers stationed there. Among other things, I was asked to give them some tips on creating successful programs, certainly something that was near and dear to me. Read Article...

Programming Tip of the Month
Open Your Fall Season With An Open House!

June 2011 - Part 2, Chapter 12, in my book, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, entitled Specialty Programs opens with helping you prepare your staff and club for an Open House. The purpose of an Open House is to expose your club to the community. The event must make people very interested and excited about attending, and then, the event has to meet and exceed their expectations. Read Article...

Programming Tip of the Month
The Program Director!

July 2008 - ATTENTION!!! Summertime goes by very quickly, and although it is often considered a downtime in our business, the best clubs get busy preparing for the beginning of the programming calendar, September 1st, every year. It is time for you to be on top of your game and have your staff in tip top shape. Read Article...

Programming Tip of the Month
The Summer Season Has Its Programming Rewards

July 2009 - June through August are usually thought of as the months that clubs experience their greatest attrition. I have found that many clubs just hope to get through to September and trust that memberships will pick up again. Read Article...

Programming Tip of the Month
Judging the Best Programs... What Makes a Winner?

July 2010 - I was recently asked to judge Club Industry's "Best of the Best Awards for 2010." My category was "The Best Member Appreciation Program." I loved the assignment! Read Article...

Programming Tip of the Month
Hiring and Training a Programming Champion

July 2011 - I recently read an article on programming that said it was critical to have a passionate program champion for any new program to be successful. I agree, but a truly professional programming champion will require much more than passion. As our industry approaches the dynamic Fall season, when the programming calendar begins, it is imperative to evaluate your staff and get the right leaders in place to make your programs profitable for your business. Read Article...

Programming Tip of the Month
Back to Basics... Make It Fun!

August 2008 - September 1st begins the PROGRAMMING CALENDAR for the coming year. It's time to evaluate every aspect of your business to move ahead, but your programming agenda will be key to every member's enthusiasm for fitness. The existing active members get recharged, the drop outs come back, the new members get a new beginning and potential members are eager to get started. Read Article...

Programming Tip of the Month
If People Say "You're All Wet," It May Be A Good Thing!

August 2009 - Your programming calendar begins September 1st. New members, a new season and new programming opportunities rule the day. It's time to consider some new ideas and create new programs for your pool. Read Article...

Programming Tip of the Month
Specialty Programs... Ladies Luncheons

August 2010 - September is a wonderful month to give something special to the women in your club. Children go back to school, and many schedules change for many months to come. Take this opportunity to give the ladies of your club a special day to remember. Psssst... They'll come back for more! I promise! Read Article...

Programming Tip of the Month
Aquatics Programming For The Fall And Winter Season

August 2011 - Soon, the fall season will be upon us, and as I have said before, the programming calendar begins in September! Now is the time to prepare. Let's take a look at your aquatics area. It is an often neglected area left to lap swimmers, but the programming opportunities are abundant. More importantly, you can use your aquatic area to program for profit. Read Article...

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