About Richard Ekstrom
Richard Ekstrom is President of Retention Management whose Company Mission is: Create a positive impact on a club's bottom line by improving retention.
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Retention in the Era of Instant Results
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February 2013 - As we enter another new year, it is difficult not to notice the media frenzy regarding the growing fitness and obesity crisis. Bestseller lists contain books on the latest diet fads and television infomercials are constantly hawking the newest exercise programs that people hope will be their magic bullet. As always, in January, we see our membership rosters grow with hopeful people looking for the help they need to win their battle for a healthier life. Read Article...