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About Michael Scott Scudder

Michael Scott ScudderMichael Scott Scudder

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"small is GREAT!"
2005: Get Rid of the "Same Old, Same Old" - Part I

February 2005 - Read Article...

"small is GREAT!"
2005: Get Rid of the "Same Old, Same Old" - Part II

March 2005 - Read Article...

"small is GREAT!"
Is Your Club A Maximum-Strength Operation... Or, A One-Dimensional Weakling?

April 2005 - Read Article...

"small is GREAT!"
Dinosaur Practices

February 2004 - Read Article...

"small is GREAT!"
Planning or Replanning Your Business - Part I

March 2004 - Read Article...

"small is GREAT!"
Planning or Replanning Your Business - Part II

April 2004 - Read Article...

"small is GREAT!"
A Special Column: $19 A Month Players and Category Killers - What Threat Are They To You?

May 2004 - Read Article...

"small is GREAT!"
$19 A Month Players and Category Killers - How Can You Secure Your Market Niche Against Them?

June 2004 - Read Article...

"small is GREAT!"
Planning or Replanning Your Business - Part IV

August 2004 - Read Article...

"small is GREAT!"
Our Health Club Doesn't Concentrate On Selling Membership!

September 2004 - Read Article...

"small is GREAT!"
Why You Have To Reinvent Your Business Now! - Part I

October 2004 - Read Article...

"small is GREAT!"
The Inaugural "small is Great!" Column

August 2003 - Read Article...

"small is GREAT!"
Can Smalls Compete With Bigger-Box Players?

September 2003 - Read Article...

"small is GREAT!"
small Words, Big Advice, Don't Try To Compete On Price

October 2003 - Read Article...

"small is GREAT!"
Membership Retention in small Clubs

November 2003 - Read Article...

"small is GREAT!"
Reviewing The Year and What's In Store For smalls In 2004

December 2003 - Read Article...

"small is GREAT!" Maybe...
Push Has Come To Shove

May 2005 - Read Article...

2001 Club Business Status Survey Report
March 2001 - Read Article...

A Primer on the Internet and Website Marketing For Clubs
June 2000 - Read Article...

A Tale of Two Health Clubs
April 2002 - Read Article...

As I See It
Success

January 2003 - Read Article...

As I See It
Raising The Bar In Advertising

February 2003 - Read Article...

As I See It
Stalking New Memberships: The Wrong Game

March 2003 - Read Article...

As I See It
Changing Paradigms In Our Industry

April 2003 - Read Article...

As I See It
Things I Like In Health Clubs

June 2003 - Read Article...

Next 25 Articles | About Our Authors