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About Michael Grondahl

Michael GrondahlMichael Grondahl

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Do You Know The Secret?
December 2008 - I get a kick out of listening to some consultants and others in the fitness industry discuss marketing. They all talk a good game, as long as you don't take it as gospel. For all the bluster, there hasn't been a lot of creativity over the years when it comes to marketing health clubs to the consumer. Read Article...

How Much Is Enough?
January 2009 - When it comes to spending money on marketing, some people say you should devote a percentage of your gross sales. Others say you should spend whatever you can afford. But in my opinion, you spend whatever amount you can make work. Read Article...

About Our Authors