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About Michael Grondahl

Michael GrondahlMichael Grondahl


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Do You Know The Secret?
December 2008 - I get a kick out of listening to some consultants and others in the fitness industry discuss marketing. They all talk a good game, as long as you don't take it as gospel. For all the bluster, there hasn't been a lot of creativity over the years when it comes to marketing health clubs to the consumer. Read Article...

How Much Is Enough?
January 2009 - When it comes to spending money on marketing, some people say you should devote a percentage of your gross sales. Others say you should spend whatever you can afford. But in my opinion, you spend whatever amount you can make work. Read Article...

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