About MaryBeth Bradley
MaryBeth Bradley is a Marketing Coach with Susan K. Bailey advertising. She has over 25 years experience as a former General Manager of small and large clubs in Colorado and California. Her current marketing clients include health clubs from coast to coast whether they are fitness-only clubs, personal training studios or large multisport facilities. She has presented many times at industry conventions, including IHRSA, Club Industry East, and various regional association conferences. MaryBeth is an ACE Certified Personal Trainer specializing in the weight loss and older adult fitness.
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Mastering the Marketing Mix
November 2012 - Visiting a client recently brought this all to mind. They were stuck on what exactly to do with their marketing as what worked in the past was no longer providing effective results. Direct mail didn't seem to be getting them the right number of leads, and traditional weekly newspaper advertisements didn't seem to fit their demographics anymore. What to do? Read Article...