Club Insider

About Jillian Curl

Jillian CurlJillian Curl

Jillian Curl is the Social Media Manager for Muscle Up Marketing. She holds degrees in both Communications and Media Studies from Clayton State University and has been managing B2C social media pages and paid ad strategy for numerous companies over the last seven years.

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Previous Articles

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Four Ways Digital Tech Can Maximize Your Marketing Budget
August 2020 - Direct mail is a highly effective marketing strategy for gyms and fitness clubs. Experts say that, on average, direct mail advertising gives a business a 13:1 return on investment (ROI). In this uncertain economic climate, however, many owners and operators may not feel confident spending their marketing budget on designing, printing and mailing costs. For clubs that aren't operating at normal capacity yet, digital marketing is a great, lower-cost way to reach current and potential members. Here are four digital marketing strategies you can start using right away... Read Article...

Properly Utilizing Facebook and Instagram Ads
August 2017 - Incorporating Facebook and Instagram ads is a great way to effectively market to prospects in your area... when done properly. I put an emphasis on "when done properly" because Facebook and Instagram are continually evolving, and something changes in their platform almost every week. It is a full-time job to keep up with all of these changes and to understand how the changes affect you. Unfortunately, the majority of club owners and GMs continue to underutilize the power of Facebook and Instagram ads. Read Article...

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