Club Insider

About Ben Midgley

Ben MidgleyBen Midgley

Ben Midgley is the Chief Executive Officer and Founding Partner of Crunch Franchise. Since 2010, he has led the creation and development of the company, driving the fastest launch of any full-size franchise in the history of the fitness industry. Previously, he was the President and Executive Vice President of Planet Fitness where he oversaw all aspects of franchise sales and development, improved sales of franchise units by 150% of total network volume and accelerated club openings by 70%. He was also a Senior Director of Corporate Sales at 24 Hour Fitness. Additionally, he is the co-author of the customer-service and sales-management book, Golden Circle Secrets.

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Previous Articles

Showing 1 - 10 of 10 Articles

About Our Authors

"New School" Membership Selling
February 1999 - Read Article...

Examining the Circle
March 1998 - Read Article...

Genuine Sales...
The Key to the Future!

August 1998 - Read Article...

Sales From the Heart
January 1996 - Read Article...

Sales Independence
Part I

March 1997 - Read Article...

Sales Independence
Part II

April 1997 - Read Article...

Sales Independence
Part III

June 1997 - Read Article...

Selling Without "Tricks"
April 1996 - Read Article...

Six Reasons The Fitness Industry Is Booming
January 2019 - According to the International Health, Racquet & Sportsclub Association (IHRSA), the $30 billion health and fitness industry in the United States has been growing by at least 3 - 4% annually for the last ten years and shows no signs of slowing down anytime soon. If anything, it's accelerating. Currently, about 20% of American adults have a fitness club membership, a number that, in my opinion, could easily double in the next 10 - 15 years. So, what is driving this historic boom? Read Article...

What Is Selling?
July 1996 - Read Article...

About Our Authors