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Five Tips For New Year Marketing Success

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Jon ButtsJon Butts

It's that time of year again! Santa is getting his final month of training in at North Pole Health & Fitness, prepping for an epic workout that will take him around the world. After his journey is complete, and everyone has overindulged during the holidays, their focus will quickly turn to New Year's resolutions. It goes without saying that January presents a phenomenal opportunity for your business. The question is, what should your marketing strategy be in order to best capitalize on this yearly tradition?

Here are five winning tips that will help you reach maximum results this New Year:

1. Treat It Like A Wedding. January comes but once a year, and it will be here before you know it. If you don't have your marketing plan finalized yet, you really need to start on it immediately. The best weddings are planned well in advance, and every little detail is thought through meticulously. Ample research is done, collaborative brainstorming happens regularly and vendors with expertise are brought in where needed. The day before the wedding, everything gets rehearsed with the team (bridal party) so each person knows their exact role and what they need to do. The end result is a perfect formula to ensure your big day is a success.

I understand that everyone is busy, and sometimes, it feels like there are not enough hours in the day. However, the opportunity the New Year brings to your business is too important to push off. If you want to be successful, you need to prioritize and make time to plan all of the little details immediately.

2. Make It Integrated. There is advertising everywhere these days, making it harder and harder to get noticed (and remembered). Your prospects are being bombarded with other ads all day, every day. No different than a stock portfolio, diversification is key when it comes to marketing.

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