Club Insider

This Month in Club Insider: March 2019

Pete Moore & Integrity Square
Connecting the HALO Sector with Growth Capital

By: Justin Cates

Justin CatesJustin CatesSince the advent of the spoken word, humans have told stories. Some stories are just for fun; others have the important task of passing along history. In almost all stories, though, fun or purposeful, lessons are taught. Then, the story is passed along again, adapted and evolved as it makes its course through time. The story of Pete Moore, Founder and Managing Partner of Integrity Square, is comprised of several chapters, each built on the previous and each teaching its own lessons. If you think about the story that is to be told as a square structure, the first chapter builds the foundation for what is to come. The second and third chapters create the walls of understanding, building upon the past. The fourth chapter completes the structure. The fifth chapter, however, is the crux, filling the square in with color and providing a springboard into the future. That springboard is now Integrity Square, creators of the term: the HALO Sector (Healthy, Active Living and Outdoors). Read More...

Exercise IS Medicine!
By: Mike Alpert

Mike AlpertMike AlpertWe know the powerful effect that exercise has on a variety of diseases. Typically, we focus on cardiovascular disease and diabetes, but research is coming out almost weekly about the positive effect exercise has on not only the prevention but also the treatment of cancer. The best evidence we have is on breast and colon cancer, but medical research is showing drastic improvements on many different types of cancer, including prostate, stomach and pancreatic cancer. We now know that women who have breast cancer cut their chances of dying from it in half if they do moderate exercise, like a 45-minute brisk walk daily, and the recurrence of the cancer drops by more than half. And, people who have colon cancer and do moderate exercise are 50% less likely to die from it. Read More...

Washington State Supreme Court Rules:
Public Accommodation Employers Are Strictly Liable When Employees Discriminate Against Non-Employees

By: Paul R. Bedard, Esquire

Paul R. Bedard, EsquirePaul R. Bedard, EsquireEmployers may be found liable for the actions of their employees due to numerous legal doctrines. In addition to federal and local legislation, various state laws impact the causes of action available. A state law prohibiting discrimination, the Washington Law Against Discrimination (WLAD), was enacted many years ago to combat discrimination in employment, places of public accommodation and other contexts. The Washington State Supreme Court broadly interpreted the WLAD when it recently ruled, "employers are directly liable for the sexual harassment of members of the public by their employees, just as they would be if their employees turned customers away because of their race, religion or sexual orientation," whether or not the employer is aware of their employees' behavior. Read More...

What's Your Reputation?
By: Derek Barton

Derek BartonDerek BartonRecently, I attended a funeral service for a friend's father. As I sat in the pew listening to the eulogies, I couldn't help comparing their reflections with what I thought of Fred. I didn't know him as well as the family members, but it seemed we had all arrived at the same conclusion: his reputation was that of a good and honorable man. As I have written before in this great publication, we all have a story, whether it be our personal story or our business story. We also have a personal reputation and a business reputation. I like knowing both stories and both reputations. That information helps me better understand or connect to that person or business. I think most people feel this way. Read More...

Flex Your Social Media Muscle
By: Nancy Trent

Nancy TrentNancy TrentSome brands thrive on social media, while others consider it a necessary evil. Those brands that do social media as a chore are doing what we call "check-the-box" social media. They need to start engaging, genuinely, to thrive in today's competitive marketplace. Social media supports the human need for social interaction. It has the ability to take a message from dozens to millions. That's power! It is the democratization of knowledge and information. At its best, it can transform consumers into actual journalists and producers for your brand. Facebook, Twitter, Instagram and Pinterest are all platforms to build your reputation and increase your odds of being discovered by the masses. Use them to network and learn. Here is how... Read More...

Does Your Gym Have a Club Concierge?
How to Maintain a Healthy Retention Rate

By: Jim Thomas

Jim ThomasJim ThomasClub Concierge. That's my term for a Retention Manager. Depending on the facility, this could be a shared position, or if payroll and activity will warrant it, this could be a full-time person. Before I get into a strategy, please consider the following... Read More...

The Biggest Lead Generation
By: Michael Gelfgot

Michael GelfgotMichael GelfgotIf you were to take an inventory of where the majority of your membership and personal training traffic is coming from, what would you say the number one source of lead generation might be? If you aren't screaming out the words, "Buddy Referrals," then you have a problem. But, troubleshooting this problem might be easier than you think. Here are a couple of questions to consider... Read More...

ABC Financial Names Bill Davis as President
LITTLE ROCK, AR - ABC Financial Services, LLC (ABC Financial), a leading software and payment processing provider to the health and fitness industry, announced the appointment of Bill Davis as President. Davis joins ABC Financial with over 20 years of technology and technology-enabled services experience. He has served in various operational and financial leadership positions at Allscripts Healthcare Solutions, Inc., Blackboard, Inc., and most recently, at Paycor, Inc., a leading human capital and payroll processing provider serving the needs of 35,000+ customers. Read More...

The Bay Club Company Partners With Troon
Premier Active-lifestyle Company Also Appoints New Members to Board of Directors

SAN FRANCISCO, CA - The Bay Club Company ("Bay Club") announced they have selected Troon to manage their growing collection of golf operations on the West Coast. In addition to announcing this significant partnership, Bay Club also announced the appointment of two new members to The Bay Club Company Board of Directors: Rick Caro and David Brandon. Read More...

TRT Holdings, Inc. To Maintain Ownership and Reinvest In Gold's Gym
DALLAS, TX - TRT Holdings, Inc., the majority shareholder of Gold's Gym since 2004, says that it has chosen to retain its ownership and reinvest in the iconic brand. It has brought back former Chief Information Officer, Adam Zeitsiff, to the company in a new role as President and CEO, effective immediately. In July of 2018, TRT had announced it would explore a possible sale of the company. Read More...

Zeamo Announces Vendor Relationship With ABC Financial
NEW YORK, N.Y. - Zeamo, the New York City-based Health Club aggregator that reaches over 40 million full-time employed workers, announces the new relationship with ABC Financial allowing Zeamo to integrate with ABC Financial's software to ensure users quick and easy access to mutual health club partners, while simultaneously removing added work from front desk staff. Read More...

Norm's Notes for March 2019
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader since 1993 checking in! I'm really fired up today because in just a few days, we'll be heading to beautiful San Diego, California for the 38th Annual IHRSA Convention and Trade Show! Yahoo! We're expecting thousands of club business professionals from around the globe to be there, and of course, we can always depend on San Diego to provide a fabulous convention environment as they always do! Read More...

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