Club Insider

The Club Insider Archives: January 2024

Elizabeth Asch and River Valley Club
Improving Lives Through Fitness and Self-care

By: Justin Cates

Justin CatesJustin CatesThe cornerstone of boxing is the one-two combo. Throughout the chess-match of each round, jabs set up the cross. Over and over. The eventual goal is to set up more complex and damaging combinations, such as a jab, cross then hook or uppercut. To the initiated, multi-punch combos are survivable. Strength, conditioning and defensive strategy makes this so. Eventually, endurance or that one perfect shot wins out. However, if anyone inexperienced in the sport steps in with a pro, they are likely going down on the first punch. As we live our lives day-to-day, we get used to the usual jabs and crosses thrown into the mix of daily routine. Maybe we overslept or the car has a flat tire or there's a traffic jam on a Sunday morning... We survive these problems without breaking a sweat. In the grand scheme of things, they just aren't that important. But, sometimes, life hits us with the big one, and how we react defines who we become. Read More

Rudy Nieto
Strengthening Fitness Businesses, One Relationship at a Time

By: Mary Grace Bonner

Mary Grace BonnerMary Grace BonnerBusiness titles often convey a specific function, but for Rudy Nieto, Chief Revenue Officer at Daxko, his role extends beyond numbers and spreadsheets. In his view, the position is more about fostering meaningful relationships, leading him to prefer the title of Chief Relationship Officer. "My role is all about nurturing success, and I believe the key to achieving that is the value of the relationships we're building," explains Rudy. Read More

Three Key Points on Enforcement of Gym Etiquette Expectations
By: Chris Stevenson

Chris StevensonChris StevensonWe've all seen, heard and maybe even smelled them. The flaunters. The grunters. The hoggers. Those with suspect hygiene habits. While a majority of our clients are great, there are times when some need to remember (or be reminded) that they are in a shared space where courtesy and respect should be practiced. Everyone needs to adhere to proper gym etiquette to ensure that all members, from seasoned bodybuilders to fitness beginners, have positive experiences in our gyms. Read More

Efficiency Versus an Experience
By: Jeffrey Pinkerton

Jeffrey PinkertonJeffrey PinkertonI love time-saving efficiencies. I am always searching for ways to streamline things, automate tasks and be more organized. I fume when businesses have poorly designed systems and unprepared or untrained staff. To these businesses, I don't usually give second chances. I don't check back in a few months to see if they've sorted themselves out. If giving a business my money feels like a chore, or a waste of time, I find an alternative solution. But, if it's an experience that is worth the wait, worth my time... now that's a different story. Read More

From Rookie Rollercoaster to Sales Superstar
Avoiding Common Salesperson Blunders

By: Jim Thomas

Jim ThomasJim ThomasStepping onto the gym floor as a salesperson can feel like entering a coliseum gladiator match. It's a high-pressure arena, fueled by competition and demanding quick wit, empathy and an understanding of diverse motivations. But, fear not, aspiring fitness warriors! Just like any battle, navigating the world of gym sales requires awareness of your weaknesses and strategic maneuvering to avoid common pitfalls. So, rookie gladiators, heed these warnings and emerge victorious! Read More

IHRSA Releases 2023 U.S. Health & Fitness Consumer Report
BOSTON, MA - The number of Americans who were members of a fitness facility in 2022 increased by 3.7% to 68.9 million consumers ages six and older, a record number for the industry, and overall facility users (members plus non-member users) climbed 8.1% to 82.7 million people, according to the 2023 U.S. Health & Fitness Consumer Report, released by IHRSA, the Health & Fitness Association, a global community of health and fitness industry leaders. The member number is higher than in 2019, prior to the COVID-19 pandemic when the U.S. industry had 64.2 million members. Read More

Crunch Fitness Invites Members to "Feel Good, Not Bad" in New Creative Campaign
NEW YORK, N.Y. - Crunch Fitness, one of the fitness industry's leading high-value, low-price gyms, announces the launch of its uplifting "Feel Good, Not Bad" campaign. In partnership with creative agency Familiar Creatures, this new brand mantra aligns with Crunch's Mission to make serious fitness fun through a huge variety of engaging experiences that allow all members to escape life's inevitable bad moments. Read More

Norm's Notes for January 2024
By: Norm Cates

Norm CatesNorm CatesHello Everybody and a Happy and Healthy New Year to YOU ALL! This is your Club Insider Founder and Tribal Leader Since 1993 checking in with you as we roll into our 31st year of publishing. Pinch me and tell me it ain't so! Tell me that 30 years have not already passed since Faust Roundtable #1 dreamed up the bright idea of Club Insider. 30+ years, folks!!! WOW! How TIME DOES FLY when you're having FUN!!! Read More

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