2009 In Review
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Another year has flown by! But, looking back, it has also been quite a long one and much has happened. At Club Insider, we have had reports from around the country, some positive, others not so much so. Some have struggled because membership has declined and sales systems for ancillary income were not in place, while others have thrived despite lower membership. Others were strong on all fronts, so for every club, there is a different story. This year, we tried to bring some of those great ones to you, our loyal readers.
In January, we covered Brian Evans and his excellent American Family Fitness chain in Virginia. A better story about a TRUST-based business may be hard to find. February brought another great story about one who lives and breathes this business. Greg Lappin, recipient of the IHRSA's Dale Dibble Distinguished Service Award in 2007, sets a gold standard for managers with his success at the Rochester Athletic Club. In April, Phil Wendel was our feature, and what he is doing in the medical fitness category at his Atlantic Coast Athletic Club (ACAC) chain is something that should be studied because it works and could be part of the solution to the obesity epidemic.
In May, we honored the life of Julie Main, who lost a valiant battle against cancer. Anyone who was lucky enough to meet her and experience her enthusiasm and love for this industry was truly blessed, and she is missed greatly.
Steve and Bonnie Pfiester, the Dynamic Duo, were the subjects of our June Edition, and their two Longevity Fitness clubs in Vero Beach, Florida are an excellent example of mixing business with pleasure and making a true difference in a community. Another industry great, Herb Lipsman was our feature in July. What he did with the Houstonian should be a case study for all, and he is quite busy with several new initiatives.
Our September Edition featured industry heavyweight, Mark Mastrov, Founder of 24 Hour Fitness, and now, New Evolution Fitness Company with partner, Jim Rowley. From one club to over 400, and he isn't done yet; this one is a must read! In the heart of Chicago, our October feature, Gale Landers, and his Fitness Formula chain is quite a sight to behold, and his story is very refreshing.
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